In January 2024, these are the 30 most popular and influential K-pop idols based on their individual brand reputation points.
The analysis of the idol brand reputation and rankings is conducted by the Korea Business Research Institute through the brand reputation index.
From 69,871,562 individual brand big data of 1,720 idols from Dec. 25, 2023, to Jan. 25, 2024, they extract these data to measure the individual brand reputation of K-pop idols based on media interest, consumers' interest, communication and community index.
BLACKPINK Jennie Ranks No. 1 in Top 30 K-pop Idols for January 2024
Based on the rankings, Jennie sat as No. 1 with a brand reputation index of 3,630,892.
Compared to her December 2023 points, it significantly decreased by 9.93% from 4,031,041, but this is truly impressive despite the female idol's absence from broadcasting or music activities.
Koo Chang Hwan, the director of the Korea Business Research Institute stated that her top links were related to "appearance," "stand-alone," and "being unrivaled' while keywords related to her include "Odd Atelier," "Advertising Model," and "Apartment 404. Her positive rate analysis of her big data was 91.20 percent.
The reason why it is such a big deal to top this ranking is because this index created through brand big data analysis is a huge determinant of popularity and influence, based on online consumer habits and brand consumption.
This also determines whether the idols are being evaluated positively or negatively.
Cha Eun Woo, SNSD Taeyeon Join Jennie as Top 5 Most Popular Idols in January
Following Jennie, ASTRO Cha Eun Woo ranked second place in the big data analysis in January 2024 of idol brand reputation.
Cha Eun Woo garnered a 2,844,700 brand reputation index and his drama, "A Good Day to be a Dog," which just ended recently had a huge contribution to it. Aside from his performance, his drama's kissing scenes with actress Park Gyu Young also went viral multiple times.
In third place, Girls' Generation's Taeyeon amassed a brand reputation index of 2,788,011. In November 2023, she released her fifth mini-album, "To. X" but even after about two months, the title track with the same name is continuously reigning in the MelOn chart.
In fourth place, Jisoo had 2,521,092 points. After leaving YG Entertainment as a soloist, she embarked on her career as an actress, and is now preparing for her upcoming role in "Omniscient Reader's Viewpoint."
In fifth place, former Wanna One's Park Ji Hoon gained 2,082,919 brand reputation index. He's now making waves as an actor notable for his dramas, "Weak Hero Class 1" and "Love Song for Illusion."
Top 30 Individual Brand Reputation Rankings:
- BLACKPINK Jennie
- ASTRO Cha Eun Woo
- Girls' Generation Taeyeon
- BLACKPINK Jisoo
- Former Wanna One Park Ji Hoon
- NewJeans Hanni
- IVE Jang Wonyoung
- BLACKPINK Rosé
- HIGHLIGHT Lee Gikwang
- BTS Jimin
- BTS V
- Girls' Generation YoonA
- BTS Jungkook
- Super Junior Kyuhyun
- Former Wanna One Kang Daniel
- NewJeans Minji
- SEVENTEEN Jun
- BLACKPINK Lisa
- Super Junior Heechul
- BTS Suga
- BTS Jin
- Girls' Generation Seohyun
- Red Velvet Wendy
- NewJeans Haerin
- Red Velvet Irene
- Super Junior Donghae
- The Boyz Hyunjae
- Red Velvet Seulgi
- Red Velvet Yeri
- BTS RM
READ MORE: Top 10 K-pop Girl Groups in January 2024: BLACKPINK, NewJeans, IVE, More!
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Written by Eunice Dawson.
