As the 66th Grammy Awards unfolded at the Crypto.com Arena in Los Angeles on the 4th (local time), the absence of K-pop artists, particularly the globally acclaimed boy group BTS, became glaringly evident.
In a surprising turn of events, no K-pop singers secured nominations for the prestigious pop music awards ceremony this year.
Nominations Focused Elsewhere, SZA Leads the Pack
The spotlight at this year's 'Grammy Awards' shone on artists like SZA, who garnered an impressive nine nominations, including categories such as 'Album of the Year' and 'Record of the Year.'
Other notable nominees include Victoria Monet, Jon Batiste, boygenius, Billie Eilish, Olivia Rodrigo, and Taylor Swift, capturing the anticipation of music enthusiasts worldwide.
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BTS's Grammy Snub: A Disheartening Chapter
In a notable departure from the past three years, K-pop sensation BTS, which had secured nominations in the 'Best Pop Duo Group Performance' category in previous editions, found themselves overlooked in the 2024 'Grammy Awards.'
Despite their past nominations, the globally beloved group has yet to taste victory at the prestigious event.
The disappointment is amplified by the fact that BTS has previously clinched trophies at the 'Billboard Music Awards' and 'American Music Awards,' both considered major pop music ceremonies in the United States.
The absence of recognition at the 'Grammy Awards' this year has left fans expressing their regret and questioning the broader industry acknowledgment.
Live Broadcast and Global Anticipation
The 66th Grammy Awards' live broadcast on Mnet at 10 am on the 5th adds to the anticipation surrounding the event.
While the absence of K-pop artists in the nominations has dampened spirits, the music industry is poised to celebrate the achievements of the nominated artists who have captured the attention and admiration of fans around the world.
Read also: BTS Makes History as They Now Have the Most Number of Songs with Over 300 Million Streams on Spotify
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Written by Cassidy Jones.