JYP Entertainment's Latest Move Sparks Outrage Amidst Global Protests: 'Money hungry company...'
On February 13, JYP Entertainment unveiled a tantalizing teaser, offering a glimpse into an upcoming collaboration that featured some of their most celebrated artists, including Park Jin Young, Stray Kids, ITZY, and NMIXX.
The announcement initially sparked excitement within the fandom, raising expectations for a musical extravaganza. However, the positive reception took a swift turn as the teaser faced a wave of criticism from netizens who meticulously scrutinized its content.
Teaser Unveils JYP Collaboration: Park Jin Young, Stray Kids, ITZY, NMIXX in the Spotlight
Against the backdrop of global protests and boycotts amplifying humanitarian concerns in the Gaza Strip, companies perceived as having ties to or supporting Israel are under increasing scrutiny.
Coca-Cola found itself thrust into the spotlight, accused by netizens of profiting from the Israeli occupation of Palestine, with a specific focus on its presence in the contentious Atarot settlement. This wider context fueled the ire directed at JYP Entertainment.
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Unwanted Product Placement: Coca-Cola Advertisements in JYP Teaser Draw Ire
While the video teaser by JYP primarily aimed to showcase the talent and charisma of the participating music groups, netizens with eagle eyes noticed Coca-Cola advertisements subtly placed in the background.
The brand's presence was not limited to the visual aspect, as it was conspicuously tagged in the video description on YouTube and the teaser posted on Instagram. However, its absence on platform X did not go unnoticed, adding another layer to the controversy.
NETIZENS' REACTIONS
‼️DO NOT HYPE, STREAM, OR SHARE ANY POST RELATED TO JYP NATION'S NEW SONG.‼️
The song titled "Like Magic" is sponsored by Coca-Cola. The company is experiencing boycott because it is involved in funding actions which support genocide.#JYPE_BOYCOTT_GENOCIDE— 伊埃 (@koffi_hoclly) February 13, 2024
Netizens Express Outrage: JYP's Collaboration with Coca-Cola Sparks Anger
In the midst of an ongoing global boycott, netizens took to social media platforms to express their discontent with JYP Entertainment's decision to collaborate with Coca-Cola.
Fans who had eagerly anticipated the collaboration felt a sense of disappointment, asserting that what was supposed to be a momentous musical union had been tainted by association with a brand on the boycott list.
Some fans even went as far as pledging to withhold their support, potentially impacting the entertainment company's reputation and bottom line.
Industry-wide Criticism: K-Pop Companies Under Fire Across Social Media Platforms
JYP Entertainment's situation is not unique, as other K-Pop companies also find themselves in the crosshairs of criticism during this period of heightened sociopolitical awareness.
Netizens are actively leveraging social media platforms, including X, Instagram, and Weverse, to call out various companies within the industry.
NETIZENS'COMMENTS
i hope yall don't support this at all. and boycott this video. if loona stan's can boycott yall can too. it's not that hard. you can go without supporting your faves for a day. Palestinians don't get an opportunity to do what we can do. notice your privilege. educate yourselves. don't lose morals over kpop. no matter who your faves are.
I was so happy until I saw that it's a coc@cola advertisement
What about boycotting Coca-Cola and stuff???? I will not watch the mv, Palestinians' lives come first.
was so excited but then it's a collab with coca cola
HELLO! We do NOT want TWICE, Stray Kids, ITZY, NiziU, Xdinary Heroes, NMIXX, or any JYPE artists to associate with or promote Coca-Cola, STARBUCKS, Disney+, or McDonald's. These companies are financing a genocide in Palestine. Please take note of our concerns.
That means boycotting this too!!!!People are dying pls don't stream this even if ur excited!!! It's not worth it
this is not it, lets not forget abt palestine
JYPE literally making half their artists collab for a genocide brand and y'all are just going "omg collab" BE SERIOUS!!!
I am hearth broken .. i had high hopes in you .. i am so sad skz and im actually shocked
Definitely has nothing to do with the groups, the company is at fault.
I'M HAPPY THAT THERE'S A BIG COLLABORATION BUT FOR A COCA COLA AD? AIN'T NO WAY JYP ACCEPT THE OFFER
do not stream the song or give it any views when it comes out. we need to show JYP how serious we are to boycott their artists associating with any of these brands.
— lara IS YOUR FAV HYUNHOER ⤮ fan account (@ladorokii) February 13, 2024
‼️DO NOT HYPE, STREAM, OR SHARE ANY POST RELATED TO JYP NATION'S NEW SONG.‼️
— 伊埃 (@koffi_hoclly) February 13, 2024
The song titled "Like Magic" is sponsored by Coca-Cola. The company is experiencing boycott because it is involved in funding actions which support genocide.#JYPE_BOYCOTT_GENOCIDE
The controversy serves as a stark reminder of the interconnectedness between the entertainment world and global issues, with fans using their collective voice to hold companies accountable for their affiliations and actions.
Fans who had eagerly anticipated the collaboration felt a sense of disappointment, asserting that what was supposed to be a momentous musical union had been tainted by association with a brand on the boycott list.
Some fans even went as far as pledging to withhold their support, potentially impacting the entertainment company's reputation and bottom line.
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Written by Cassidy Jones.
