The release of LE SSERAFIM's latest music video for the popular track "Smart" has ignited a whirlwind of discussions among netizens, revealing a spectrum of opinions on various elements of the production.
A Conceptual Divide
The music video, a visual feast for fans, has received both adoration and scrutiny for its conceptual choices. Among the enthusiasts, an overwhelming love for the video's theme was evident.
However, a single tweet amidst the praise sparked controversy as it shed light on the set against which the girls danced. Some viewers questioned whether the video's concept and atmosphere, alongside the intricacies of the set design, might be interpreted as appropriating black culture.
Hybe is just pushing people’s buttons, it’s like some weird game they are playing right now for reactions https://t.co/QXwABJKDen
— Bambi (@imdelulu4hanni) March 5, 2024
This debate quickly gained traction within online communities, illustrating the nuanced perspectives surrounding the music video.
maybe i’m just not getting it but there’s nothing actually wrong with the video the song already has black elements and the mv fits with the song although some parts are random in terms of filming. this is not appropriation imo and everyone is confused so your point was not made https://t.co/u687TSSOUQ
— khrystal⁷ sungho + junkyu jeongwoo month (@GUCCIYUGIE) March 6, 2024
whats yhe issue with the set? someone keeps saying drawing but not explaining whats wrong with it. don’t get me started on the dance im pissed off https://t.co/wsZD3jvfkK
— FREAKBOB (@SLIMYNIP) March 6, 2024
READ ALSO: Why LE SSERAFIM Suffers 'Defeat' Against aespa During Comeback Battle Explained
Styling Sensitivities
Another point of contention arose regarding the styling of member Eunchae. Concerns initially surfaced during the song's debut at a showcase, where netizens deemed the choreography too mature for the young idol.
In the "Smart" music video, these concerns resurfaced, particularly as Eunchae executed the controversial choreography while adorned in a modified school uniform, tailored for the K-Pop visual narrative. For many fans, the juxtaposition of Eunchae's styling with the choreography underscored a more conspicuous issue, prompting criticism against those who dismissed any concerns-especially in comparison to her older groupmates.
the way everyone just likes to forget that eunchae is 17 just because they like the song… https://t.co/R6cy2ZQyNr
— mamuljju’s father (@juyeoncvnt) March 5, 2024
aside from all of the background things in the mv...
— del ;; ꔫ (@wonheegirly) March 6, 2024
the student outfits are weirding me out a lil bit https://t.co/IKodXZxkxI pic.twitter.com/GMTfmy8SZW
now im not one to jump on the "eunchae's dancing is blah blah blah" but. i do think it's weird to put her in a school uniform in this kind of setting. like it's weird. https://t.co/2qno9Agk84
— mary 🍉 (@writerwrist) March 6, 2024
i’m sorry but a) to have manchae dance to a choreo like this 👎🏻 and b) in a school uniform???? 👎🏻 https://t.co/bwYItg1rMk
— enni 📷 vernon thinker (@rakasvernon) March 6, 2024
A 17 y/o dancing in a sexualised school uniform and people are applauding it... Seriously? https://t.co/4XifMJtGQ0
— Megan (@megan_atz) March 5, 2024
Navigating the Critique
Amidst the divided opinions, a segment of netizens has dismissed the criticisms as part of an unwarranted "hate train" against the group.
However, a significant number of fans have emphasized the importance of constructive feedback. They hope that both LE SSERAFIM and HYBE, the agency behind the group, will take note of these concerns for future music releases and accompanying visuals.
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Written by Cassidy Jones.
