In a groundbreaking move, K-Pop sensation BLACKPINK's Jisoo has been unveiled as the latest ambassador for the esteemed London-based fashion house, Self-Portrait.

This announcement not only marks a significant milestone for the artist but also for the brand, as Jisoo becomes the first musician to lead Self-Portrait's accessible line since its inception in 2013.

A Trailblazing Collaboration

Following in the footsteps of fashion luminaries such as Naomi Campbell, Kate Moss, Gigi Hadid, and Bella Hadid, Jisoo's partnership with Self-Portrait represents a fresh direction for the brand.

Founder and creative director Han Chong expressed his admiration for Jisoo, emphasizing the campaign's goal to highlight "her beauty, both inside and out."

A Visual Spectacle

The unveiling of this partnership came with a series of mesmerizing images, shot in South Korea by the acclaimed photographer Yoon Ji Yong.

Renowned for his work with K-Pop stars, including Jisoo's ME solo album cover and her feature in ELLE Korea, Yoon's visuals bring a distinctive storytelling element to the campaign.

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Netizens' Reactions

Here are netizens' reactions to BLACKPINK's Jisoo becoming Self-Portrait's latest ambassador.

• "What a year awaits us with you, my muse..."
• "OMG JISOO!! BUT WHAT IT IS? CAN ANYBODY TELL ME?? "
• "icons together"
• "OMG JISOO WHY U MAKE ME SCREAM"
• "so beautiful neng jisoo makes my heart ache"
• "Global icon and multi-award-winning musician Jisoo is the latest face of self-portrait. Marking a series of firsts, the new partnership is the first time self-portrait has worked with a musician to front its campaigns."
• "JISOO SELF PORTRAIT MUSE"
• "Jisoo's body omg omg omg wowww"
• "Congratulations! We're so excited with this new partnership"
• "THIS IS SUCH A BIG NEWSSS OMGGG OUT OF NOWHERE AND THEN BOOMMMM MISS KIM JISOO "

A Fusion of Artistry and Fashion

Jisoo's journey into contemporary fashion aligns seamlessly with the ethos of Self-Portrait.

The collection she showcases boasts a range of exquisite pieces, from a pale-pink sequin minidress with black trim to an orange and pink rhinestone embellished minidress. The standout blue minidress, adorned with delicate flower embellishments, reflects Jisoo's personal style and artistic flair.

For Jisoo, this collaboration signifies a new chapter in her career. Fresh off the heels of launching her own label and agency, Blissoo, in February, this venture into the world of fashion solidifies her status as a multifaceted talent.

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In recent news, BLACKPINK Jisoo and Lisa launched their own companies, Blissoo and LLOUD, respectively. Jisoo's humble self-introduction on Blissoo's website earned praise, while Lisa's claim of transcending the group on LLOUD's site drew criticism for arrogance.

Lisa's focus on solo achievements and Guinness World Records, mostly shared with BLACKPINK, led to accusations of neglecting the group's contributions. Critics urged Lisa to adopt a more humble approach to avoid controversy.

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Written by Cassidy Jones.