Protest Truck In Front of HYBE Slams ADOR CEO Min Hee Jin: 'Stop Using NewJeans'

Amid the internal conflict between HYBE and ADOR, NewJeans fans are not shying away from sharing their thoughts through protest trucks.

Recently, it was reported that HYBE called for an audit on ADOR, requesting a shareholders meeting with the board of directors and demanding Min Hee Jin resign as CEO. This comes after they found evidence of Min Hee Jin using underhanded methods to separate from HYBE. Min Hee Jin has denied the claims and taken to the media, causing a huge conflict between the two parties.

Keep on reading for all the details.

Bunnies Send Protest Truck to HYBE Slamming Min Hee Jin For Exploiting NewJeans

As the internal conflict between HYBE and its subsidiary ADOR, home to girl group NewJeans, escalates, NewJeans fans have begun sending truck protests.

Some NewJeans fans have been sneding truck protests in front of the HYBE Yongsan headquarters since the morning of April 24, 2024, stating, "Bunnies (official fan club name) support NewJeans becoming a part of HYBE."

FOR MORE INFORMATION: Min Hee Jin Claims Feud With HYBE Is Due To ILLIT Copying NewJeans

Through these truck protests, fans are begging Min Hee Jin to stop exploiting NewJeans, the group's members, as well as their families. One of the messages they sent via protest trucks read: "Min Hee Jin should no longer exploit NewJeans and its members."

Min Hee Jin also claimed that besides ILLIT copying NewJeans's concept, TWS and RIIZE also plagiarized them. The CEO was also accused of sharing negative information about HYBE artists with the public, sparking a wave of hate towards those artists. Bunnies are demanding Min Hee Jin stop, with a protest truck reading, "Min Hee Jin, stop defaming other artists."

Why are NewJeans Fans Sending Protest Trucks Against Min Hee Jin to HYBE?

NewJeans is scheduled to make their highly anticipated comeback with double singles scheduled for release in Korea on May 24 and in Japan on June 21. Additionally, the girl group is scheduled to host a large-scale fan meeting, "Bunnies Camp 2024 Tokyo Dome," on June 26 and 27.

However, with revelations that Min Hee Jin, referred to as the "NewJeans mom," and other ADOR executives attempted to usurp management rights from HYBE using underhanded methods, the comeback plans for NewJeans are now on hold.

HYBE has initiated an audit against Min Hee Jin and other ADOR executives. However, Min Hee Jin has countered by claiming that the root of the problem is the fact that HYBE copied NewJeans' concept for BELIFT Lab's girl group, ILLIT. She denies the accusations of attempting a management takeover and refuses to resign as CEO.

Moreover, documents have surfaced suggesting that the ADOR management team is preparing to separate from HYBE, as well as exploring options such as acquiring HYBE's entire stake through investments from overseas sovereign funds.

Additionally, media outlets report that Min Hee Jin secretly engaged in negative publicity campaigns against artists under HYBE's management as a way to pressure HYBE. These allegations have led to suspicions of what is dubbed 'reverse viral' tactics.

What do you think of the situation? Tell us in the comments below!

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Written by Alexa Lopez