Global attention has turned to the ongoing boycott of brands like Starbucks and McDonald's, a movement aimed at supporting Palestine amidst the conflict with Israel.
In this landscape, K-pop idols have not been immune to scrutiny, with ENHYPEN's Sunoo recently finding himself at the center of a misunderstanding.
The boycott of certain brands has gained traction as a show of solidarity with Palestine, a significant issue shaping global conversations.
Sunoo's Innocent Update: A Casual Mention Turned Misunderstanding
On April 24, 2024, Sunoo shared a casual update on Weverse about his breakfast choice, mentioning "something like a McMorning."
In Korean culture, the term "McMorning" is a Konglish term used to refer to a brunch-like meal, not specifically tied to McDonald's products.
International Misinterpretation: Jumping to Conclusions Without Understanding
Unfortunately, some international fans misconstrued Sunoo's comment, failing to grasp the cultural nuances and accusing him of promoting McDonald's during the boycott.
This incident highlights the need for international fans to delve deeper into cultural contexts to avoid misinterpretations and support their favorite idols responsibly.
In a statement, a Korean fan clarified the meaning of "McMorning," emphasizing the importance of understanding cultural differences.
Koreans eat Korean food for breakfast❗️❗️
— 하고싶은말함 (@malham999) April 23, 2024
But he is in the U.S., so he had an American breakfast.
In Korea, McMorning style or brunch is typical for such a food name, because there is no proper way to call such a menu in Korean. It's just a noun bro😭😭 https://t.co/mVjfh9y9ap
Koreans eat Korean food for breakfast❗️❗️
— 하고싶은말함 (@malham999) April 23, 2024
But he is in the U.S., so he had an American breakfast.
In Korea, McMorning style or brunch is typical for such a food name, because there is no proper way to call such a menu in Korean. It's just a noun bro😭😭 https://t.co/mVjfh9y9ap
Recently, ENGENEs, fans of ENHYPEN, launched a protest against BELIFT LAB, accusing the agency of discriminating against Sunoo by not giving him enough solo promotions and brand events.
The protest involved posting captions on trucks demanding more opportunities for Sunoo. While some fans supported the protest, others found it embarrassing and suggested focusing on different issues, such as airport mobbing incidents involving the group.
International fans questioned the effectiveness of the protest and urged attention towards other matters. Despite differing opinions, many agreed that Sunoo deserved more individual opportunities and support from the agency.
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Written by Cassidy Jones.
