NewJeans 'How Sweet' MV Age-Restricted By YouTube + HYBE Investigates Why
It has been revealed that NewJeans's music video for "How Sweet" has been age-restricted on YouTube.
The music video for NewJeans' new song "How Sweet" has been age-restricted on YouTube, the world's largest video-sharing site. As a result, both ADOR, NewJeans' management company, and Google, which owns YouTube, are looking into the situation. The music video is available on the HYBE Labels YouTube account.
As of May 27, the "How Sweet" music video, which was released on May 24, was discovered to have been age-restricted. This has sparked massive debate among Bunnies (NewJeans's fandom). It was noted that when YouTube's "Restricted Mode" is turned on, the "How Sweet" music video cannot be played.
IN CASE YOU MISSED IT: NewJeans Draws Flak For Lip Syncing in Latest University Performance: 'It's So Obvious...'
Despite the high quality of the "How Sweet" music video, its viewership growth has been notably slower compared to NewJeans' "Bubble Gum," which was released on April 27. This has sparked immense discussion among fans.
✅D-Day!
— NewJeans (@NewJeans_ADOR) May 24, 2024
🎵13:00(KST) 'How Sweet' & 'Bubble Gum' 음원 발매
🎬16:00(KST) 'How Sweet' MV 공개
📺17:10(KST) 뮤직뱅크#NewJeans #뉴진스#NewJeans_HowSweet #NewJeans_BubbleGum#NewJeans_is_Everywhere pic.twitter.com/toaewvLesE
For reference, the "Bubble Gum" music video surpassed ten million views in just one day after its release. On the other hand, the "How Sweet" music video had only reached 7.6 million views by the third day since its release.
Although the song performed well on domestic music platforms like Melon, where it peaked at number two on the charts, the relatively lower YouTube views sparked theories on social media platforms on why this release was growing so slowly.
YOU MIGHT BE INTERESTED IN: NewJeans Accused of Plagiarism For 'How Sweet' - K-Netz Defend Girl Group
Some netizens even placed the blame on HYBE, spreading unverified rumors on social media that HYBE had set the age restriction to reduce the music video’s reach. This comes amid ongoing conflicts between ADOR's CEO Min Hee Jin and HYBE.
Don’t you know how sweet it tastes🍭
...See Phoning for more photos!📱#NewJeans #뉴진스#NewJeans_HowSweet #NewJeans_BubbleGum#NewJeans_is_Everywhere pic.twitter.com/sRsZalNf8R— NewJeans (@NewJeans_ADOR) May 24, 2024
HYBE has outright denied these rumors, stating, "HYBE does not set age restrictions when uploading music videos on YouTube. It is YouTube that classifies content as age-restricted based on its own criteria." Additionally, HYBE revealed they are investigating the manner and have requested YouTube's headquarters to clarify the standards that led to the age restriction. As of writing, they are still awaiting a response.
— NewJeans (@NewJeans_ADOR) May 24, 2024
CHECK THIS OUT: Member of Mexican Girl Group Jeans Mentions NewJeans On Instagram Amid Plagiarism Allegations
Some fans have speculated that the appearance of a Coca-Cola bottle in the "How Sweet" music video might have triggered YouTube’s algorithm to apply restrictions, mistaking the music video as an advertisement. Google is reportedly examining the technical aspects of this issue.
Don’t you know how sweet it tastes ღ pic.twitter.com/RtbZgxtSae
— h. (@haerinfeed) May 24, 2024
The music video for "How Sweet" showcases a refreshing story of the NewJeans members dealing with a car breakdown, featuring visually appealing scenes and the members' clean dance moves.
What do you think of the situation? Tell us in the comments below!
FOR YOU: NewJeans Danielle Ethereal Visuals in Latest Event Garners Praise From K-Netz: 'She Looks Unreal!'
KpopStarz Owns This
Written by Alexa Lopez
