Kim Kardashian and Kanye West named their baby girl 'North,' according to TMZ, despite the fact the Hollywood couple denied rumors of a directional name in March.

A birth certificate from Cedars-Sinai hospital in California obtained by TMZ revealed the name of the child.

"And when you look at the options -- West West is redundant ... South West is an airline ... and East West leads to nowhere," TMZ wrote.

"So, by default ... North West it is!"

Although the couple has not confirmed the baby's name publicly, TMZ sources say all of the newborn's documentation says North West on it.

Us Weekly also reports that Kim Kardashian and Kanye West's new baby does not have a middle name.

The source who informed Us Weekly said "the birth certificate is out."

Rumors also swirled on Thursday that the baby's name would start with a letter "K," after all of Kim Kardashian's relatives Kourtney, Khloe, Kylie, Kendall and Kris.

Another rumor even suggested that the baby's name would be Kaidence Donda West, but that proved to be false as well.

North West was born on June 15.

"Everybody is doing great," an insider told Us Weekly.