On June 18, BLACKPINK Lisa officially announced her highly anticipated return to the music scene with her new solo song 'ROCKSTAR.' The announcement, made just 10 days before the release, has left fans excited yet puzzled by the peculiar timing.

Lisa's new song 'ROCKSTAR' is scheduled for release on June 27 at 8 PM (EST) and 9 AM (Korean time) on a Thursday. This unusual release time has drawn significant attention and confusion among netizens, as it deviates from the traditional release strategies in both the Korean and US markets.

  Typically, songs aiming for maximum impact are released in the afternoon on Monday in Korea or in the morning on Friday in the US.

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The unconventional timing has led to widespread speculation and a flurry of comments from netizens, questioning Lisa's strategy and commitment to the song's success. Some netizens expressed their bewilderment, saying:

• "Isn't it set to her country's time, Thailand?"
• "I've never seen someone release an English song at 9 AM, I guess there must be a reason."
• "This timing is not optimized for both the Korean market and the US market, I guess she doesn't care about the results."

The sudden announcement, coupled with the odd release time, has sparked theories that Lisa might not be prioritizing chart performance. Some netizens believe this reflects her personal attitude towards the industry, with one comment stating:

"Aah... I guess Lisa will not pay much attention to how the song does in Korea," while another added, "She does seem like a person not too affected by the result."

Meanwhile, BLACKPINK's Lisa garnered attention at a cast party for HBO's "The White Lotus," where she made her acting debut. A social media clip from the event showed Lisa performing the dance break of BLACKPINK's "How You Like That," delighting fans and the cast.

This impromptu dance reignited fans' hopes for a BLACKPINK comeback and highlighted Lisa's ongoing popularity. Lisa, who will promote her acting career under her given name Lalisa Manobal, is also working on new solo music through her agency LLOUD, in partnership with RCA Records. She became the second BLACKPINK member to establish her own management company, following Jennie.

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Written by Cassidy Jones.