JYP Entertainment has planned for its next endeavor by expanding its influence across Latin America. The "Big 4" K-pop company has made headlines for establishing a subsidiary focusing on the Latin-American music market and its upcoming audition program.

On July 18, JYP Entertainment announced its plans to establish the subsidiary "JYP Latin America" in the third quarter of 2024. The subsidiary will expand its artists' reach worldwide, create new businesses, and communicate with fans. 

The agency stated, "We will establish a local subsidiary 'JYP Latin America' and move forward into the Latin American music market."

Additionally, JYP Entertainment mentioned the launch ofits audition program "LatinAmerica2Korea" (L2K). According to the statement, JYP plans to produce a Latin girl group through the K-pop system.

"We are planning to create a one-of-a-kind global Latin girl group through the JYP training system while maintaining the authentic essence of Latin music under the strategic partnership with Universal Music Latino."

Universal Music Latino is a label under Universal Music Group. JYP Entertainment plans to attract the anticipation and attention of music lovers around the world through the passionate synergy between K-pop and Latin music.

In 2023, JYP collaborated with Republic Records to hold the "A2K" audition program, "America to Korea." The two music companies selected potential girl group members across North America, which covered Atlanta, Chicago, New York, Dallas, and Los Angeles.

The contestants were evaluated based on four major qualities of K-pop idols: dance, vocals, star quality, and personality. 

Eventually, members Camila, Lexi, Kendall, Savanna, KG, and Kaylee completed the final lineup for VCHA. On January 26, VCHA officially made their debut with the digital single "Girls of the Year." Apart from the main track, it also contained a side track titled "XO Call Me."

Watch the full MV for "Girls of the Year" here:

 

Fans who were eager for the group's debut expressed their enthusiasm and congratulated the girls for making their first step into the music scene. Others were simply in awe of VCHA's music video for "Girls of the Year."

• "I can't believe how amazing VCHA's debut is, their stage presence is on another level, they for sure have a bright future ahead in the K-pop industry."
• "Let's continue to support them and show them our love!"
• "Wow, the part where Camila looks at herself on the stage really touched me, you have worked hard VCHA, congratulations on your debut!"
• "This is honestly a good debut, they're underrated."
• "JYP knew exactly what he was doing choosing these wonderful and talented girls. Their vocals, harmony, synchronization are on point, like omg! I'm so proud to be a VCHA fan."

Are you looking forward to JYP Entertainment's ventures? Are you excited for the audition? Let us know in the comments below!

For more K-pop news and updates, keep your tabs open here at KpopStarz.

IN CASE YOU MISSED IT: 'A2K' Survival Show: Contestants, Concept, More About Search for JYP's New Girl Group 

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Written by Israel Monte