Min Hee Jin, CEO of ADOR and former creative head of SM Entertainment, took to her personal Instagram account to commemorate the two-year debut anniversary of NewJeans with a series of candid snapshots of the group members.

Known for her influential role in shaping K-pop aesthetics, Min Hee Jin's posts offered a refreshing departure from the polished images typically associated with the idol group.

The photos, uploaded under her handle @min.hee.jin, revealed the members of NewJeans in a casual light, sporting everyday attire and natural, makeup-free faces.

The images captured the members engaging in playful and goofy poses, radiating a sense of unfiltered camaraderie and joy.

Accompanying the candid snapshots was another post showcasing a celebratory cake adorned with the words "Happy Birthday," marking the milestone occasion.

READ MORE: ADOR CEO Min Hee Jin Called Out For Including Herself In Group Merch: 'Weirded Out...'

Min Hee Jin's gesture comes amidst a backdrop of ongoing legal disputes between her and HYBE Corporation, the parent company of Big Hit Entertainment.

BELIFT LAB anuncia que tomará medidas legais adicionais contra Min Hee Jin:

"A liminar provisória visava impedir a HYBE de exercer seus direitos de voto na assembleia geral de acionistas e não se trata de plágio. Não deve ser distorcido como se a CEO Min tivesse vencido o caso.… pic.twitter.com/JvxllznOtg

— Nunca Pause o MV (@npomvtt) June 10, 2024

Earlier this month, she faced the first defendant investigation related to charges of breach of trust filed by HYBE, following her departure from the company last year.

Despite these legal tensions, Min Hee Jin's connection with the members of NewJeans appears unwavering, as evidenced by her heartfelt celebration of their achievements.

 NewJeans, a rising force in the K-pop industry known for their unique blend of music and fashion-forward image, has garnered a loyal fanbase since their debut.

The group's collaboration with Min Hee Jin has been pivotal in defining their visual identity and artistic direction.

Fans and followers flooded social media with messages of support and admiration for both NewJeans and Min Hee Jin, applauding the CEO's dedication to nurturing talent and her ongoing creative influence in the industry.

How Min Hee Jin organize her time in a day:
8 hours of working
4 hours of her personal routine including sleeping
12 hours on Instagram sharing posts of Bunnies that tagged her and NewJeans pic.twitter.com/Q7qfARnU5d

— NewJeans Fund Vietnam (@iseauseamee) July 7, 2024

I honestly appreciate her doing this for fans cause they probably go crazy and feel good when they see MHJ sharing their posts. Not even complaining cause I get to see how creative BUNNIES are around the world and assures me that there’s so many of us who supports NewJeans. pic.twitter.com/GGDxDuzNtg

— 🅲 (@cakejuicebread_) July 7, 2024

 

ALSO READ: HYBE Reveals Why NewJeans Wasn't Included In 'Grammy Museum' - What Happened?

KpopStarz owns this article.

Written by Cassidy Jones.