JYP Entertainment became the center of discussion in a forum where netizens voiced their concerns that the agency has seemingly lost its musical touch with its girl groups.
In a fiery community exchange, users seized the opportunity to express their opinions on the thread, "Why Has JYP's Girl Groups' Songs Quality Dropped So Low?"
At the heart of the discussion, the original poster (OP) aired their sentiments regarding the quality drop in music among their girl groups.
"It happened with ITZY and now with NMIXX," the author stated.
READ MORE: From NMIXX vs ITZY to aespa vs Red Velvet: Why Overlapping Comebacks Is Okay Among 'BIG 4' Agencies
The sentiments were firmly rooted in ITZY's strong debut with "DALLA DALLA," which set the stage for a trio of powerful comebacks: "ICY," "WANNABE," and "NOT SHY."
However, fans expressed disappointment with the girl group's current sound, leading to inevitable comparisons with their earlier hits.
In the comments, some fans defended the songs of TWICE and NMIXX. They argued that TWICE's fresh direction in their new track "Strategy" was an enjoyable listen, while NMIXX's evolution to experimental sound is a case of hit-or-miss rather than a dip in quality.
"ITZY's case is so bad, their songs lost all their touch," a fan commented.
Another stated, "TWICE's latest songs were quite good, please listen to them."
"It's been a while, they don't cater to the public anymore," one fan lamented, reflecting on NMIXX's current trajectory.
"NMIXX has a clear music direction and their team experiments a lot but it suits them and looks somehow new or fresh," chimed in another user.
"They also have great music production (supported by the members' own talent) and good planning in their concepts. ITZY is the total opposite. Everything they put out looks outdated or tacky."
Another fan remarked, "TWICE's 'Strategy' was good, but it's a shame that public interest has shifted toward trendier girl groups like aespa, IVE, and NewJeans."
