QVC, the network on which Paula Deen sells her cookware expressed concern, and is considering dropping Deen from its lineup of celebrity product-sellers.

QVC, a home shopping channel, says it is reviewing its business relationship with disgraced celebrity chef Paula Deen and is concerned it will tarnish their name to work with Paula.

"Please know that QVC does not tolerate discriminatory behavior," a representative for the channel about Paula Deen adding the company has "concerns [over] the unfortunate Paula Deen situation."

"We are reviewing our business relationship with Ms. Deen. In the meantime, we have no immediate plans to have her appear on QVC," the representative said.

The QVC news comes right after Paula Deen was dropped by Smithfield, a company specializing in pork products. Deen had a line of hams with Smithfield as part of The Paula Deen Collection.  After being fired by The Food Network, Paula Deen gets dropped by Smithfield, and loses her first endorsement deal.

Smithfield Foods is cutting ties with Deen and her name will be dropped from the Pork company. Keira Lombardo, Vice President of Investor Relations and Corporate Communication said about Paula Deen's termination:

"Smithfield condemns the use of offensive and discriminatory language and behavior of any kind. Therefore, we are terminating our partnership with Paula Deen. Smithfield is determined to be an ethical food industry leader and it is important that our values and those of our spokespeople are properly aligned."

Smithfield Foods is $7.1 billion food company, as valued during a merger last month with Shuanghui International. According to their press materials, Smithfield is "the world's largest pork processor and hog producer." Deen had worked with Smithfield since September of 2006.

The 66-year-old Savannah kitchen celebrity has been swamped in controversy since court documents filed this week revealed Deen told an attorney questioning her under oath last month that she has used the N-word. "Yes, of course," Deen said, though she added, "It's been a very long time."

The Food Network, which made Deen a star with "Paula's Home Cooking" in 2002 and later "Paula's Home Cooking" in 2008, fired Deen and weighed in with a terse statement Friday afternoon.

"Food Network will not renew Paula Deen's contract when it expires at the end of this month," the statement said. Network representatives declined further comment. A representative for Deen did not immediately return phone and email messages seeking comment on the decision.

The news came as Deen worked to repair the damage to her image, which has spawned a vast empire of cookbooks, a bimonthly cooking magazine, a full line of cookware, food items like spices and even furniture.

She abruptly canceled a scheduled interview on NBC's "Today" show Friday morning, instead opting for a direct appeal via online video - one that allowed her and her staff complete control of what she said and how she said it.

"Inappropriate, hurtful language is totally, totally unacceptable," Deen said in the first 45-second video posted on YouTube. "I've made plenty of mistakes along the way but I beg you, my children, my team, my fans, my partners - I beg for your forgiveness."

Deen initially planned to give her first interview on the controversy Friday to the "Today" show, which promoted her scheduled appearance as a live exclusive. Instead, host Matt Lauer ended up telling viewers that Deen's representatives pulled the plug because she was exhausted after her flight to New York. Deen said in her video she was "physically not able" to appear.