Sources close to Sony have said the release date announcement for the PS4 will happen at Gamescom, an annual gaming and entertainment fair in Germany, according to PC Games.

Several release date rumors surrounding Sony's Playstation 4 swirled after the company mentioned that it would make its console available in the "Holiday 2013" season. But now sources say they will publicize the Playstation 4 release date at one of the largest gaming events in the world.

Watch a video of a Sony press conference at Gamescom 2012:

"Gamescom usually attracts well over 270,000 people each year so it would make sense for Sony to announce something important at such a big event," reads an article published by Just Push Start, explaining why the venue would be an ideal place for Sony to announce the date.

Media Markt, one of the largest European retailers of consumer electronics, may have accidentally announced the Playstation 4 release date through its advertisements earlier this month.

According to their marketing posters and ads, the Sony Playstation 4 release date will be on Wednesday, November 13, 2013 - the early release date announcement stirred rumors that Sony is trying to get a leg up on Microsoft's Xbox One.

However, Sony representatives never responded to rumors about the early release and continually pushed the "Holiday 2013" release date.

Gamers around the world are expected to find out in August when the Playstation 4 will be released. It is unknown whether Microsoft is expected to announce the release date of their Xbox One at the same gaming and entertainment fair.