A new rendering of the iPhone 5S has promoted release date rumors that signal the possibility of an earlier store sale date.

"So much more than before, so much less too," is the catchphrase being utilized by Alvaro Toledo and Yanko Design, the publishers/developers of the phone, according to the International Business Times.

"Thin, light, less and more (features, that is) are the central concepts pinned on the latest iPhone 5S render, its emergence further underpinning hopes that Apple would for an earlier than expected release date for the 2013 iOS 7 flagship," the website writes.

The iPhone 5S will combine flat and curvy design details for its newest look while offering a thin, light and slim structure, leaving users wondering if the more simplistic approach will lead to a quicker release date.

AppleInsider, a website dedicated to addressing rumors about the release of its products, like the iPhone 5s, says that wireless chip developer Avago Technologies said one of its larger customers is preparing for a release of its newest product.

While many rumors surround the release of the iPhone 5S, Apple has not confirmed the official date of the phone's release, leaving Apple users around the world speculating about the possibility of an early release. 

But the International Business Times also reports that Apple will launch the iPhone 5S on September 20, supporting rumors that the sixth-generation device will be released sooner than expected.