Koreans are known for their fashion-forward style choices. Using K-pop celebrities to endorse and model a product catches the attention of the public quite successfully.

Recently, the lovely ladies of f(x) were selected to endorse accessories brand 'LOVCAT'!  Elegant, classy and chic looks are showcased by the brand to all Korean women.

f(x) modeled for 'LOVCAT's  accessories and handbags for fans to get a closer look at this years hottest trends of bags and accessories for LOVCAT's 2013 F/W collection. The girls easily pulled off the theme of 'Urban Romance', giving it a touch of sophistication and charms.

What made f(x) as the perfect model for the brand? A representative for the brand said, "We are confident that f(x) are the next generation of muses who will appeal to the public as they reinterpret the moods of lovely, romantic, and classy with their unique charms." f(x) does really have a charismatic way of showcasing the product making it look appealing in the public eye.

f(x) really are perfect as models for  'LOVCAT'.