Lady Gaga decides to take her ARTPOP on the road – literally. After releasing her newest single, “Applause,” the diva decided to take promotional stunt to a new level by covering her face with the album’s cover art.

You heard it right! Just days after releasing her nude video for Abramovic’s Kickstarter art project, Mama Monster wandered around Los Angeles wearing the same face paint found on its cover art for the single “Applause.”

Is this Gaga’s way to battle the recent bad publicity of her new single? Just hours before releasing “Applause,” the “Born This Way” diva turned to Twitter immediately after hearing news about the online leaks about her new single.

DUE TO HACKERS AN ABUNDANCE OF LOW/HIGH QUALITY LEAKS...WE ISSUE THIS POP MUSIC EMERGENCY...MONSTERS SPREAD THE WORD

— Lady Gaga (@ladygaga) August 12, 2013

The Mama Monster even asked the help from her “little monsters” to spread the word and fight piracy.

A POP MUSIC EMERGENCY IS UNDERWAY 911 — Lady Gaga (@ladygaga) August 12, 2013

911 SUMMON THE MONSTER TROUPES

— Lady Gaga (@ladygaga) August 12, 2013

Minutes after her rant tweets, the 27-year-old singer officially said that her new single is out.

MY NEW SINGLE 'APPLAUSE' IS OUT TODAY AND CAN BE HEARD ON UNITED STATES RADIO IN 15 MINUTES. INTERNATIONAL RADIO TO FOLLOW. — Lady Gaga (@ladygaga) August 12, 2013

POP MUSIC EMERGENCY #0DAYSTillAPPLAUSE MY NEW SINGLE COMES OUT TODAY. 911 SPREAD THIS MESSAGE

— Lady Gaga (@ladygaga) August 12, 2013

On the same day after the official release, the diva even gave Ryan Seacrest the same look after stopping by on his radio show to promote her new single. Ryan Seacrest tweet a photo of the makeover with the captions:

One of us was born this way, one of us needed to be touched up. https://t.co/vYo8flAzbs — Ryan Seacrest (@RyanSeacrest) August 12, 2013