Crayon Pop, the 5 girl group sensation, issued an official apology on the 27th through their official homepage bulletin board. It was regarding the news that they will set up an account to receive cash gifts through e-deposits to donate to charity.

Hwang Hyun Chang, the CEO of Chrome Entertainment, stated, "I had no idea about this issue while I was in America. I sincerely apologize about the way the news was delivered and the wording of the bulletin that offended our fans."

He added, "We recognize that gifts are a thoughtful way of showing us how much you love us. It is a source of inspiration for us as well. We display all the gifts we receive on our company walls and all around the office because it means a lot for us."

"The reason we decided to stop receiving gifts is because some of the gifts that Crayon Pop was receiving were too expensive; when we receive high-value gifts, it's a little intimidating and sometimes very puts us in an uncomfortable position of accepting a burdensome gift. Of course we are undoubtedly thankful, but we are also in part sorry to receive that gift. Expensive gifts are burdensome not only to us on the receiving end but also to whomever gives that gift. We know that our fan base is predominantly students who can use that money elsewhere. Plus, gifts of high end jewelry, while it is flattering, also can be a sign of acceptance of a proposal, and we don't want to give the wrong idea."

"The word 'expensive' is subjective, of course, but that also means that we can't really say don't give us a gift that costs more than a certain amount. There really is no clear line to draw between what gift is okay to receive and what gift is not okay to receive. However, we also did not want to give the sense of rejection to the fans who desired to give their love and support to us through their gifts."

"The solution that we came up with was charity. While we still believe it's the best solution for this 'problem,' we now understand that the way we expressed ourselves in the previous post portrayed us as distancing ourselves from our fans and unwilling to receive our fans' support. Especially when the expression 'gifts that are difficult to accept' was used in place of the more straightforward "expensive gifts," I think it warranted the negative response it received."

"The company is still being systematized in terms of various departments coming to their own and it's leading to many errors in communication between the departments who publish the posts. This issue is also a part of that growing process so I sincerely apologize and ask the fans to not take us the wrong way. We are still a company devoted to the fans, and we plan on continuing our guerrilla performances to be ever closer to the fans."

"We will do our best to not cause any more communication errors between us and the fans. I am confident that we will not face this kind of trouble again. We will still apologetically reject high-end gifts and continue to search for ways we can direct your love and support towards the needy. We are trying to come up with some ideas for charity events; please don't hesitate to give us your ideas."

"I want to end by saying that your gifts love and support means a lot to Crayon Pop, but it is their wish that such gifts be redirected toward the poor and needy. I hope our fans understand Crayon Pop's genuine heart for charity. They are perfectly thankful and happy just receiving the support of our fans."

Hwang ended the letter by saying "A mistake in the way that expressed our wishes hurt our fans, and we want to once again sincerely apologize for our mistakes and ask you for your continued support for Crayon Pop."

The post referred to was posted on Crayon Pop's official website on the 26th, reading, "We are receiving as many gifts as we are receiving your love and support. While we are truly thankful, our growing mainstream popularity has led to an equally growing fandom, and it's becoming difficult to accept your gifts. We want to ask you to understand our position."

On that same post, they wrote, "We will not accept any gifts from our fans anymore, no matter the location or the method of delivery. We want you to give gifts to us in a different way."

They continued, "We are in the process of setting up a bank account for your donations. If you want to give us a gift, please send us that money to the account that we will provide. When a certain amount if fulfilled, we will donate the entire sum to charity - not in the name of Chrome Entertainment or Crayon Pop but in the name of our fans."

"We will reveal all amounts received and where it will be donated, maintaining complete transparency. Crayon Pop does not want to hoard your support and love but wants to share it with the many that are still in need in our society. We ask you to support this decision because it is for a more worthy and bigger cause than just us."

The problem arose when people showed aversion to giving cash gifts, even in the name of charity.

Crayon Pop issued an apology later that day, stating, "We apologize for causing unnecessary concern to our fans. Our wishes were not expressed in the best of ways. We will take back what we wrote and determine a better proposal along the lines of charity."