Is there another underlying reason behind EXO's extreme popularity?

Looking at the Korean Pop music scene, it's hard to pick anyone other than EXO as the most popular artist in Korea. They are dominating music charts, music programs, and even music downloads.

EXO has conquered every music show from MBC's "Show Champion" to SBS's "Inkigayo" to other non-mainstream music programs as well. Their 1st Album XOXO repackaged album has been also the best selling album for three weeks in a row.

Their new single "Growl" has been released for three weeks now but is still going strong in the Melon music charts, maintaining a number 1 spot, as well as the top 10 spots in other various online music charts. Their first album has surpassed 500,000 sales. The TV shows that feature them are the ones that receive the highest ratings.  Some TV companies' website servers have gone down because of excessive downloads.

EXO's popularity is incredible because it spans all ages, from not only the typical teenager fans but to fans that are in their 40s and 50s. So what makes them so popular?

They are multi-talented.

The reasons for EXO's success is simple - they are good looking, sing well, and dance very well. While it is true that there are many other groups that sing well, dance well, and are good looking, EXO's brand of good looking entertainers is simply "appealing" and not "plastic" or "fake." Their music video for "Growl" showcased each member's dynamic performance. Their appearance on KBS TV's "Immortal Songs" just cemented their status.

They are unique.

EXO's debut was unique. They divided into two groups, EXO-K and EXO-M, and sang the same song in two different languages.

Six Korean members debuted in Korea as EXO-K, while 2 Korean and 4 Chinese members debuted in China as EXO-M. They were international stars as soon as they debuted. Their first album debuted as the first place in Billboard's International Charts, as well as the Japanese, Taiwanese, Hong Kong, and Thai charts. When they came together as one group of twelve members, the dynamics they displayed proved their popularity was the real thing.

They were the product of very successful planning.

Before EXO was, there was a yearlong meeting to successfully draw out all the talent that each EXO members displayed, including their supreme choreography and dance skills, as well as their unique vocals. In order to introduce a brand that's uniquely "EXO," the producers, choreographers, and vocal coaches all came together to put together their first album. They went through hundreds of songs before finalizing on "Wolf" and their new single "Growl."

SM entertainment stated, "SM's top producers spent hours and hours in order to make a unique, experimental song that is equally powerful and allows for a dynamic performance."