Google Glass Price, Release Date: The highly touted and publicized AR lens of the Mountain View tech giant has yet to get a release date nor a price, although tech influencer Robert Scoble predicted that it would be at $299, the final details for Glass’s consumer release is still unknown.

But the Glass’ initiators, Google, is riding on cloud nine after it has joined the $1,000 club, “another milestone in its remarkable ascent from $85 in its public offering in 2004,” according to the New York Times. Thanks to the growing ad market where the company is dominating, particularly in the placement of advertising in mobile devices.

The company’s executives said that the sheer number of mobile outlets was set to keep growing, a positive for a company gaining more and more of its income from such segment.

And the growth could keep going, especially with some encouraging financial forecasts on the economic potential of Google Glass. According to Robert Peck of SunTrust Robinson Humphrey, as written in a report by Venture Beat, Google Glass could be worth $3.3 billion by 2017, most of which would come from the advertising revenue Google can earn with the AR lens.

The analyst said that even with that valuation, Google Glass only needs 650,000 wearers to reach that dollar mark. John Koetsier of Venture Beat said that given the interest of the masses on wearable technology, which Samsung is only fueling with a high-profile launch of its smart watch – Samsung Galaxy Gear, three years of Glass sales could exceed the number.

If this is the potential that the yet to be released AR lens can bring, a device that has already received attention from universities as a way to analyze sports practices and even medical giants like Philips taking interest for used in OR purposes, then could this be key to it dominating against Apple and Facebook?

A research by Forrester a few months ago discovered that 12 percent of the U.S. population or 21 million Americans are eager to wear Google Glass or a similar device on a daily basis. The result of the study prompted Sarah Rotman Epps of Forrester to say that “not since Apple’s iPhone debuted in 2007 has a computing device attract as much attention as Google Glass.”

“We have no doubt that in time, Glass will be the next iPhone,” Rotman added.

If in case Google, whose primary earnings driver is ad succeeds in enticing millions of Americans to get the lens, then it’s $1,000 barrier-breaking stock price may just be a beginning of a second wave of dominance for the company.