Singer Lee Hyori donated all the proceeds from her Lee Hyori, Soonsim Calendar sales to the Society of Animal Protection. The proceeds amounted to approximately $120,000. 

On the 18th, Lee Hyori posted on her twitter, "I donated the proceeds from the sale of Soonsim's Calendar in everyone's place. I really want to thank everyone who purchased the calendar and everyone who helped me put it together. I am so happy. And Soonsim did a good job too."