Alena Rose Jonas' birth was a clean delivery with the help of detergent company, Dreft, which might have closed a huge endorsement deal for new parents Kevin Jonas and wife Danielle. Alena Rose's birth also brought excitement to her uncles Nick and Joe Jonas, despite recently loosing their grandfather.

In what MailOnline called a "bizarre deal" and a huge departure from the usual magazine endorsement deals, the couple seemed to have entered into an arrangement with Dreft for the rights to publish the first photo of baby Alena Rose Jonas right after her birth as well as live tweeting the delivery.

The detergent company then shared the photo of Danielle cradling baby Alena Rose Jonas in her arms on its Twitter account along with the caption: "On this day, a little star was born. Meet Alena Rose Jonas #babyJonas (sic)."

The new uncles, Nick and Joe Jonas, meanwhile couldn't contain their excitement for their beautiful niece.

Joe Jonas tweeted: "As one life ends, another begins. Incredibly happy to be an uncle for the first time. Welcome to this world my beautiful niece."

Nick Jonas chimed in: "My grandfathers memorial was yesterday. Today we welcome a new addition to the jonas family. God is great. Can't wait to meet my new niece."

Both Kevin Jonas and Danielle then said in a statement published on E! News: "We are overjoyed at the birth of Alena Rose Jonas. She is precious! We could not be more excited to start building our family together. We want to thank our family and friends for their love and support, and our fans for all of their well wishes."

Kevin Jonas met Danielle in 2007 while they were on vacation in the Bahamas, according to E! It didn't take them long to tie the knot on December 19, 2009 in Oheka Castle in Long Island, New York before jetting off to Cabo, San Lucas in Mexico for their honeymoon.