IVE Rei Apologizes For Controversial Hello Kitty Plushie Remarks: 'I'm Really Sorry...'

Rei released an apology on the fan platform Bubble, which addressed her "Hip Hop" remarks on a tanned Hello Kitty plushie. The idol's messages also gained the attention of K-pop fans, who reacted to Rei's apology.

On July 29, Rei came under fire for her latest live broadcast, which featured her comments about a tanned Hello Kitty plushie. According to clips shared online, Rei was shown gushing about her adorable "Tanning Kitty" stuffed toy with camouflage boxers.

Apart from the toy's appearance, Rei faced criticism for making remarks such as "gang gang" and "skrt skrt" during the livestream, which led to accusations of racial microaggression and cultural insensitivity.

On July 31, DIVEs shared on social media platform X (Twitter) that Rei had personally apologized on Bubble.

"While I was monitoring, I found out that the words I uttered during the last live when I was showing my favorite doll to DIVE were inappropriate word choices.

I also want to acknowledge that I've made the wrong expression on DIVEs around the world, and I sincerely apologize to DIVEs who were hurt by this (incident).

As we communicate, I will always think about how every single word will affect DIVE and become Rei who can make them happy with a sense of responsibility. I'm not good at English, so I'm sorry to deliver it in Korean."

"DIVE, I'm really sorry."

"I got to see work last night and I just waited for the morning, and I wanted to apologize quickly. I always think of DIVE the most and love them with all my heart. I'll keep that in mind after reading DIVE's replies."

Here's how fans reacted to Rei's apology:

  • "She immediately apologized as soon as she found out her mistake, I'm proud of her."
  • "We sure do stan the right idols, I want to hug her so bad."
  • "She is the most genuine idol I know, and she deserves only the best. We love you Rei! Thank you for speaking up about this."
  • "IVE is a great group and good for her for at least acknowledging her wrongs and apologizing."

What are your thoughts on the issues? Let us know in the comments below.

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Written by Israel Monte

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