Nike Loses Stephen Curry; Rising Superstar Transfers To Under Armour And Endorses ‘Flavored Mouthguard’

Stephen Curry is last season's breakout superstar in the playoffs. He has recently left Nike as his shoe sponsor and transferred to upstart Under Armour. He also has his own flavor of mouthguards.

According to Yahoo Sports, Stephen Curry will become the new centerpiece of Under Armour basketball. He overtakes Detroit Pistons' point guard Brandon Jennings and LA Clippers' center De Andre Jordan as the top endorser.

The official announcement of the transfer will be announced next week, but Stephen Curry has been wearing Under Armour sneakers along with his brother and new teammate Seth Curry.

Meanwhile, Stephen Curry is also noted for his other product endorsement-flavored mouth guards. Mouth guards used to be a staple in contact martial arts such as boxing, but it has been used in other sports like basketball as well.

There is actually a 'Stephen Curry' flavor! The product is from MoGo Sport and their official website releases this statement:  

  "MoGo is a sports mouthguard company founded by athletes for athletes. What do most of us do the moment the whistle blows to stop the action? We pull our mouthguard out. Then we hang it out of our mouths or we chew it. Some of us will jam it into our helmets. Others will stuff it down their gloves (yes, that is gross). And if we drop it...well hopefully there is a water bottle nearby. When the action starts again we scramble to get that mouthguard back into our mouths.

Why do we do this? Wearing a sports mouthguard isn't a great experience... it has no taste. Imagine if you regularly chewed gum with no flavor or all you could ever drink is water. Pretty boring, right?! Well, for athletes at all levels, from pee wee to the professional ranks, MoGo has the solution. Using a patent-pending, FDA-compliant methodology, MoGo offers a range of flavored mouthguards. No more dry mouth, no more plastic taste, no more taking your sports mouthguard out. MoGo is the mouthguard you will want to keep in your mouth... great flavors to choose from all the while providing superior comfort, protection and performance. And did we mention that the flavor will last and last? Another great thing about the flavor technology. Letting you focus on the action and perform at your best."

More athletes are actually signing to have their own flavors, like  San Francisco 49ers quarterback Colin Kaepernick and Pittsburgh Penguins forward Evgeni Malkin.