Rihanna, announced The Anti World Tour will kick off in North America on Friday, Feb. 26, 2016 at Viejas Arena in San Diego, CA. Travis Scott will be the special guest on North American dates. The Weeknd and Big Sean will be featured as special guests on all European dates.
The global superstar, Grammy Award-winner and multi-platinum selling artist has nearly 40 shows lined up in New York City, Los Angeles, Toronto, Chicago, Vancouver, Washington DC , Toronto, Amsterdam, Vancouver, Berlin, Milan and Copenhagen. Tickets for all North American and European dates go on sale on Thursday, Dec. 3 at www.livenation.com.
Rihanna has become a modern music, entertainment and fashion icon. As an accomplished performer, she has sold 54 million albums and 210 million digital tracks worldwide making her the top-selling digital artist of all time. She's released 7 albums in 7 years, achieved 13 Number One singles and won 8 Grammy Awards.
PUMA will create unique on-site activations and retail programs in select North American tour venues to support and drive awareness of the upcoming launches within Rihanna's collection. Rihanna is PUMA's global ambassador for Women's Training and now serves as the Creative Director, bringing her styling sensibilities and innovation to PUMA's collections.
Rihana successfully launched six fragrances, two capsule collections with Armani, as well as four River Island collections and is currently the spokesperson for MAC & Viva Glam and the new face of Dior's "Secret Garden" campaign. Rihanna will also serve as Contributing Creative Director and Punk & Poet brand ambassador for Stance.
The Weeknd's path to Beauty Behind The Madness has defied all conventions. He avoided revealing his face until over a year after he released his very first song online. The story itself is now legendary. In 2011, he released an untouchable series of three critically revered free mixtapes - House of Balloons, Thursday and Echoes of Silence - and the internet exploded with praise and a whole lot of theories about him as he personally remained silent. He teamed up with Ariana Grande for the platinum-selling hit "Love Me Harder." He then had the mainstream completely in his grip with the release of "Earned It (Fifty Shades of Grey)" in early 2015.
