A German Christmas ad is currently in the running to become the one of the most heart-wreching commercials of late for the Yuletide season. But at the same time, it has apparently opened the eyes of many into how the elderly feels come the holidays.
As reported by The Guardian, German supermarket Edeka and its team unveiled a commercial featuring an old man who did something drastic to make his family come together for the holidays.
In the video, an old man can be seen arriving at home and getting a message from one his kids apologizing that they couldn't make it this season to visit him.
"I just wanted to call and let you know that we can't make it for Christmas this year," the voice said in German. "We'll try again next year. It'll work out, I promise."
The next scenes showed the old man spending the next few days having dinner alone looking lonely. Afterwards, his kids receive a messaged informing them that he has passed on much to their shock. They immediately rush to their father's home amid their grief. But when they reach their father's dining area, a lovely dinner and their father awaited them.
"How else could I have brought you all together?" the father asked in the video of the German Christmas ad 2015 from Edeka.
When the shock wore off, the family then joined in a feast filling the heart of the old man with happiness as the hashtag "#heimkommen" filled the screen.
As told by Campaign, the emotional ad was made by Jung von Matt for Edeka and was titled "#heimkommen" or homecoming. It was only released on Nov. 28 but already has over 10 million views as of Dec. 1.
According to the Irish Times, the ad not only knocks on the netizens' emotion but also to the plight of many elderly, who spend some holidays without their families. It was mentioned as well that some questioned what the old man did to get his kids together. But over at Twitter, everyone couldn't have but gush over the concept and even warned those who haven't watched to get their handkerchief ready.
Watch the German Christmas ad by Edeka this 2015 below.