Emma Roberts is more popular than Kim Kardashian in the world of mobile styling apps.
Covet Fashion announced that unveils Hollywood actress and fashion queen, Emma Roberts as their very first "Covet Host", immediately shooting the app over 20 spots higher than former leader Kim Kardashian: Hollywood on both iOS and Android Top Grossing charts.
"I am so honored to be Covet Fashion's first Host and engage with fans on their unique interactive platform," Emma Roberts said in a statement.
"For me, fashion fuels confidence but also is a true form of self-expression and I love that Covet is able to provide that experience digitally! I'm excited to be the source of inspiration and can't wait to see how users dress me."
The partnership will put Emma front and center as the "face" of the app Providing intimate engagement with her fans and Covet Fashion's community in an unprecedented way.
All December long, fans can get to know and engage with Emma by styling her avatar in an array of real world clothing for her fast-paced life in the "Day in the Life of Emma Roberts" series.
"Emma Roberts was the obvious choice to have as our first Covet Host" said SVP, GM of Covet Fashion Blair Ethington. "She has quickly become a respected style icon, while maintaining a very relatable and empowering approach to fashion that we love. Covet Fashion is constantly seeking dynamic approaches to excite our community and provide access to fashion in ways you can't get anywhere else. Our Covet Host initiative challenges the traditional magazine format, and introduces a new level of consumer engagement by providing access to celebrities in a way that builds a more personal connection and dedicated fan base."
Covet Fashion recently platform partnered with fashion house Yigal Azrouel for his Spring 2016 show, winning the W Magazine And Decoded Fashion's Fashion Futures Award for "Killer Consumer Experience".
