After BTS' win in the Billboard Music Awards for the Top Social Artist category, it seems that Billboard has developed a growing love for K-pop. SEVENTEEN recently reaped heaping praise from the chart's review of its comeback album "AI1" which Billboard dubbed as the most "innovative" K-pop group.
According to the Billboard review, SEVENTEEN's decision to shift from dance and pop to an edgier EDM sound is a sign that the boys are maturing as a music group. Billboard also saw it as a positive trajectory in SEVENTEEN's career as it heads forward to the US on its world tour this summer.
"AI1's" title track "Don't Wanna Cry" was also lauded by Billboard for its musical depth and adding diversity to the group's sound. "Two years into their career, it's a surprising, but very welcome, move, and hopefully Seventeen will continue to impress with future releases," the review stated.
Billboard has also dubbed SEVENTEEN for being one of the most innovative K-pop groups in the industry. This has resulted in the group's multiple entries to the Billboards World Albums Chart.
SEVENTEEN's "AI1" has become a smashing success since its recent release topping iTunes and radio charts in the world. Upon its release, SEVENTEEN's comeback album has topped the iTunes charts in Indonesia, Kyrgyzstan, the Philippines, and Singapore. It also performed well on the iTunes charts of Japan, Vietnam, and Hong Kong, US and Canada.
SEVENTEEN also outdid themselves in terms of sales performance as they managed to sell 80,000 units of "AI1" in its first three days in the market. This was a huge step up from the 50,000 sales it charted for its previous album.
According to SEVENTEEN members, their current success is due to one word which is "effort." Their fans were able to attest to this after they saw the behind the scenes footage of the filming of "Don't Wanna Cry."
