On Thursday, Dec. 31, South Korean media outlet Star1 selected the idols who were sell-out kings and queens this year. Keep on reading to learn more.
2020 was a difficult year due to the coronavirus pandemic. Despite that, due to the interest of many people in K-pop stars, many idols proved their influence by causing things they were seen holding or wearing to sell-out.
One of the idols who was named by the media outlet is BLACKPINK member Jennie. Praised as a luxury brand's favorite idol, Jennie is able to influence many people through her Instagram account, which currently has 37.2 million followers. Jennie is often seen wearing numerous things of varying price ranges, from 30,000 Korean won dresses to luxurious fashion pieces from designer brands. Thanks to her influence, both low-priced products and high-priced products have started selling out one after the other.
Recently, Jennie shared a post to promote Hera Cosmetics and their new lipgloss. The idol did not tag the brand nor did she mention them in her caption, but the product was still sold out in a day. Additionally, the Moon Choi suit she was seen wearing for Gentle Monster's "Jentle Home' collection opening was so popular, the brand had to open three additional rounds of pre-orders for the suit.
Another female idol who was selected is IU. The soloist is Korea's advertising queen and is one of the most favored models for advertisements this 2020.
This year, IU was seen sporting numerous jewelry pieces from J. Estina, a brand she has been representing since December of last year. Every time IU is seen with new pieces of jewelry from the brand, the pieces would sell out within 10 minutes on numerous websites, proving her enormous influence. Additionally, items worn on public broadcasts, YouTube, and even pieces she is seen during her days-off or non-official schedules become hot topics and sell out like hotcakes.
BTS member Jimin is known for having a strong fan base. With his immense influence, it is no surprise that he can cause anything he touches to sell out!
During BTS's appearance in a Japanese broadcast program this year, Jimin's name rose to number one on the real-time search engine charts, with many people trying to find the blue knit sweater he wore. He ended up causing the garment to sell out! Additionally, the orange shirt Jimin was seen wearing after "BANGBANG CON: THE LIVE" and the pajamas he was seen wearing in the "Life Goes On" music video all sold out.
Read also: TWICE, BTS, EVERGLOW, & More: Australian Media Lists 'Tracks That Saved This Hellhole of a Year'
The last idol to be mentioned is EXO and SuperM member Baekhyun. The idol is often seen wearing fashionable statement items on his Instagram, such as hats, sweatshirts, padded jackets, and even fur shoes!
All of the pieces he wears sell out. Notably, a basic short-sleeved t-shirt Baekhyun was seen wearing on a V Live last May become a hot topic in numerous community forums, and many were shocked to find he was just wearing a pajama top that costs 400,000 Korean won. The piece immediately sold out.
In the past, he has caused candles that he recommended on a live stream to also sell out.
Did you ever buy something because of an idol? Tell us in the comments below!
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Written by Alexa Lewis
