In a clear declaration of its plans to take over the world, upcoming K-pop supergroup OMEGA X has signed a Memorandum of Understanding (MoU) with global advertising leader DDB Korea.
On May 21, Spire Entertainment - which is OMEGA X's talent management agency - announced the partnership between the eleven-member boy group and the marketing and advertising icon.
As an excellent partner for OMEGA X to realize its aspirations, DDB Worldwide remains one of the world's largest advertising agencies.
With the new partnership, OMEGA X can look forward to accelerated growth and access to international markets with DDB Korea and its unparalleled exposure networks.
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Before their official debut, OMEGA X members - Hangyeom, Jaehan, Hwichan, Sebin, Taedong, Xen, Jehyun, Kevin, Junghoon, Hyuk, & Yechan - have been actively communicating with their fans through their reality web series "Loading - One More ChanX," available on their YouTube channel. Adding excitement about the K-pop supergroup is their recent appointment as the new honorary ambassadors of Jeju Island by none other than the Jeju Tourism Association itself.
Seong-Woo Hwang, CEO of Spire Entertainment, expresses optimism that the partnership between OMEGA X and DDB Korea would give synergy and mutual growth to both parties.
He said in a company statement: "We look forward to Omega X's new challenge of entering the global K-pop market with the help of DDB Worldwide, one of the largest marketing communication networks in the world."
DDB Korea CEO Kwang-Soo Ko agrees and stresses the importance of joint effort, saying "Collaboration would create an opportunity for Omega X to strengthen its marketing, explore new businesses on the global market, and examine the preemptive advertising and media strategies."
According to Spire Entertainment, the group name is taken from Omega of the Greek alphabet, which signifies the end as well as new beginnings, while the X from the English alphabet denotes the end.
Together, the upcoming eleven-member boy has adopted the name as a statement of their wish to stay with their fans from beginning to the end.
