K-pop fans often dub 2022 the "Year of Girl Groups," as manifested by how different talent agencies debuted dominant and prominent girl groups who smashed record after record. These girl groups enchanted the fans because of their mesmerizing charm, youthful vibes, and strong point talents.
Under HYBE Labels, LE SSERAFIM and NewJeans commenced their career campaigns this 2022. However, some HYBE stans noticed that the entertainment agency has different ways of promoting the two girl groups.
Do HYBE Labels have promotion favoritism between the 'ANTIFRAGILE' singers and 'HYPE BOY' singers? Stay tuned to this article to know more!
HYBE Stans Think THIS Girl Group is Favored by the Agency
Immediately climbing the walls of stardom, rookie groups LE SSERAFIM and NewJeans have introduced their signature styles.
With NewJeans' 'Attention,' the public went craze as the girls delivered a groovy song that highlighted a bustling beat, rhythmic vibes, and rich harmonies.
Also, the girls' concept of reviving sports jerseys, Y2K hair and fashion, pretty preppy, and new "it-girl" make-up look bring the fans to reminisce generational trends with twists.
Fans pointed out that this is not Kazuha's fault, but it seems that the agency is taking advantage of her sweet visuals and image that make the audience remember Bae Suzy. Alongside, Kazuha receives individual projects, such as her being chosen as the latest muse of Etude House.
READ MORE: LE SSERAFIM Kazuha Becomes 'Return of Superman' Darling by Doing THIS
What can you say about the "promotion favoritism" between NewJeans and LE SSERAFIM? Do you agree on this? Share your thoughts below.
KpopStarz own this article
This is written by Sophia Carson
