In a bold move, HYBE, the agency representing K-pop sensation BTS, has issued a warning to 'The Camp,' a military letter app, for unauthorized use of BTS members' names and faces.
The agency is contemplating legal action, citing a blatant "violation of publicity rights," emphasizing the right to obtain economic benefits through the use of an individual's likeness.
Accusing The Camp of exploiting BTS's fandom for promotional effects, HYBE asserts that startup status should not grant immunity. The agency points out that such actions jeopardize the industry's investment in discovering and nurturing artists.
Silent Response from 'The Camp'
While HYBE is gearing up for potential legal proceedings, 'The Camp' has maintained silence, stating, "We have nothing to say," in response to the controversy surrounding BTS's publicity rights infringement.
The situation remains tense as the entertainment giant HYBE vows to protect its artists' rights in the face of alleged exploitation.
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Written by Cassidy Jones.
