Min Hee Jin became a hot topic among Koreans for her "unique"character and style that even the 'fit she wore at the press con sold out!
Read on to know the complete story.
'Min Hee Jin Effect'? ADOR's CEO Outfit at Press Con Becomes 'Hot Items' in Market
On April 25, CEO Min Hee Jin called for a press conference to address the accusation that she tried to "betray" HYBE and Bang Si Hyuk by attempting to seize the management rights of ADOR.
Held at the Korea Conference Center in Gangnam-daero, Seocho-gu, Seoul, Min also responded to other controversies such as her alleged involvement in GFriend's disbandment, her "disapproval" of LE SSERAFIM's debut before NewJeans, the plan to "step" down at aespa, and more.
After the press conference, Min Hee Jin became a hot topic in various SNS, with netizens discussing how hard she exposed Chairman Bang Si Hyuk with significant receipts.
On the flip side, there are also a lot of people who criticized her for involving NewJeans and other artists, and for using profanity.
However, what shocked K-netizens the most was Min Hee Jin's press conference attire which seemed to not suit an official event.
Rather than the usual black suit or shirt, Min appeared casually, wearing an LA Dodgers baseball cap and a green-striped pullover. Her hair also wasn't properly tidied up as it kept falling out of her head, adding to her frizzy look.
Undoubtedly, there were some who were embarrassed by her outfit, but interestingly, others were intrigued by it and expressed curiosity about where to buy it as well.
On the same day, the pullover and cap worn by Min Hee Jin were all sold out. What is surprising is that the shirts are only sold in a Japanese select ship rather than an ordinary online shopping mall in Korea.
Looking at the website of the Japanese fashion brand, "California General Store," the Kelly pullover priced at approximately 70,000 won ($1,210) is marked "Out of Stock." Due to Min's effect, all sizes of this product are sold out.
The blue LA Dodgers baseball cap that she wore from '47 Brand' is currently being sold at the official mall for 49,000 won ($847) but this is also sold out.
The product model name is B-RGW12GWS-RYKK1709880951602086BL01.
Min Hee Jin Impresses K-Netz With Her 'Star Quality'
Regarding why her outfit sold out, fans expressed how they were baffled by Min's "star quality" and "unique" character.
However, rather than interpreting it as genuine support, K-Netz were more likely mocking Min Hee Jin and making fun of the situation that HYBE and ADOR are going through.
In the press conference, Min who appeared with improper attire also used a variety of profanity, curse words and informal language. She repeatedly denied accusations thrown at her by the reporters and was "extremely rude" at the official event, even raising her voice at the people.
Netizens left mocking comments such as:
- "Her star quality is crazy."
- "I want to buy it as well."
- "She's a character that has never existed before."
- "Everything she does always became popular."
- "She's a huge hit."
- "Will Min Hee Jin become an ambassador?"
- "This whole situation is so funny."
- "I thought she was pretty, though."
- "I used to have that cap, but I can't use it anymore."
- "Is this the new presentation look?"
- "Her star quality is unique."
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Written by Eunice Dela Cruz