NewJeans Naver Profile Draws Attention For Significant Change Amid HYBE & Min Hee Jin Conflict

Eagle-eyed netizens have discovered a significant change in NewJeans's Naver profile.

The internet is currently buzzing about HYBE Labels and Min Hee Jin, the CEO of subsidiary ADOR, and their public feud. Previously, HYBE alleged that Min Hee Jin plotted a scheme to overtake the full management rights of ADOR. This would hurt HYBE, as ADOR currently houses NewJeans, one of the biggest groups under the label.

HYBE Labels conducted an audit where they claimed to have proof of Min Hee Jin's plotting. The ADOR CEO denied the claims, saying it is impossible for her to overtake all of ADOR. Since then, the drama has continued, with more allegations piling up on both sides.

Keep on reading for all the details.

NewJeans Naver Profile Features Huge Change Amid HYBE & Min Hee Jin Drama

As of 7:20 AM on April 26, 2024, NewJeans Naver profile no longer shows the agency they are affiliated with.

The only information listed on NewJeans' profile now is "Another name: NewJeans."

On the other hand, there are no changes to the Naver profiles of groups under HYBE, such as BTS, SEVENTEEN, LE SSERAFIM, and ENHYPEN.

The agencies listed on their profiles, including Big Hit Music, Pledis, BELIFT LAB, and Source Music, are all accurately indicated. Notably, all these agencies are under HYBE Labels. NewJeans's agency, ADOR, is currently still under HYBE, yet it is not indicated on their official profile.

Netizens who saw the change expressed their confusion online. They are wondering if new developments have happened behind the scenes, leading to the change in their description. As of writing, neither HYBE Labels nor ADOR have addressed the sudden change.

Some comments read,

• "I saw that the agency affiliation was deleted from NewJeans' profile. What's going on? This is so weird."
• "Since when has the agency affiliation been deleted from NewJeans' profile?"
• "Wait... Why was the agency affiliation removed from NewJeans' profile on Naver? What is happening right now?"
• "Why did they delete NewJeans' agency from the profile on Naver?"
• "Wow, they really removed the agency from NewJeans' profile. Wow..."

ADOR CEO Min Hee Jin Denies That She Tried to Usurp Management Rights From HYBE

On April 24, 2024, CEO of ADOR Min Hee Jin held an urgent press conference in Seoul's Seocho-gu and denied trying to take over ADOR's total management rights.

She stated, "There has been no plan, intention, or execution of taking over the label."

She further expressed her frustration, saying, "It's not me betraying HYBE; it's HYBE betraying me." Min Hee Jin described the situation as a "frame-up to suck me dry and then squash me."

During her speech, Min Hee Jin sparked controversy with her aggressive language choice. During the press released, she would call peopel "ssibal ssekis," which loosely translates too "these f*ckers." She would also call people "gae-jussi," which is a mixture of "b*tch" and "ajussi," which means uncle or middle-aged man.

Additionally, Min Hee Jin shared the reactions of NewJeans after they learned about the incident. She said, "NewJeans members are truly kind-hearted. After this happened, they called me in the middle of the night and cried their hearts out." Especial Hyein, who recently injured her foot, cried for 20 minutes, saying she feels horrible because she can't help. She asked if she could go live on Phoning, and her parents and I tried to comfort her as she cried."

She continued, "Yesterday, Hani said, 'You must be really tired, CEO. I'll go where you are.' Haerin video called me in the middle of the night and said, 'I wanted to send a text message, but I didn't know what to say. I wanted to hear your voice, so I called.' All the kids were crying."

She also revealed, "The mothers of the members also sent me such messages." She then showed screenshots on the screen of the messages on the screen.

What do you think of the situation? Tell us in the comments below!

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Written by Alexa Lopez