LE SSERAFIM Visuals in Latest WWW Photoshoot Draws Divided Responses: 'They Approved This?'

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LE SSERAFIM's visuals in their latest photoshoot for WWW are drawing mixed reactions.

On May 15, 2024, a post titled "LE SSERAFIM's WWW (Who What Wear) photoshoot is out" was shared with the popular South Korean online community forum, Nate Pann. In the post, the original poster shared several photos from the girl group's photo shoot for the publication.

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It appears their stylist went for an elegant and high-class concept, dressing them up in expensive dresses and smokey make-up. They also went for wavy, almost wet hairstyles. It is theorized that they wanted to go for a high-class, almost 1920s kind of aesthetic.

The original poster noted that the member did not suit the make-up style, and it killed their visuals. They claimed that the only members who slightly matched this kind of concept were Hong Eunchae and Huh Yunjin. Still, they claimed it would have been better if they had a different make-up style in general.

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The original poster noted that if they had strong, dark make-up with brown eyeshadow, glossy cheekbones, and long eyelashes, it would have matched the members more. Korean netizens who saw the post agreed with the original poster. It was noted that out of all the members, Kim Chaewon was the one who matched the concept the least. People believe that she doesn't match high fashion, and suits a more casual, girl-next-door aesthetic.

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Others wondered how their company allowed the members to be photographed like this and asked if they actually confirmed it.

Some comments read,

  • "Was this done by Seriuan Heu (ILLIT's visual director) too?"
  • "Oh... let's stop learning about LE SSERAFIM..."
  • "This has gotten bad..."
  • "You're telling me that their company actually approved this?"
  • "Kim Chaewon really doesn't suit high fashion... Let's just stop with the photoshoots..."

What do you think of the situation? Tell us in the comments below!

LE SSERAFIM Recent Activities

In April 2024, LE SSERAFIM performed at the Coachella music festival alongside Nile Rodgers, where they revealed a new unreleased track called "1-800-Hot-N-Fun." Their performance received a wide range of reactions; while some netizens pointed out the group's lackluster vocal performance, prominent international media outlets like NME and Billboard applauded the group.  

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Written by Alexa Lopez

the group took the stage at Coachellathe group took the stage at Coachella
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