Netizens are expressing their anger and disappointment at HYBE's recent announcement regarding SEVENTEEN's upcoming 9th anniversary merchandise.
The popular K-pop group, which debuted in 2015, has garnered a massive following known as CARATs, who are known for their dedication and support for the group.
SEVENTEEN's anniversary merchandise has traditionally been highly anticipated by fans, featuring beautiful and meaningful designs that reflect the group's identity and journey.However, this year's teasers from HYBE have left many CARATs feeling underwhelmed and frustrated.
[NOTICE] JEONGHAN X WONWOO 1ST SINGLE ALBUM 'THIS MAN' 발매 및 예약 판매 안내 (+ENG/JPN/CHN)
— SEVENTEEN STAFF (@pledis17_STAFF) May 19, 2024
▶️https://t.co/EoO6EgrOeA#JxW #정한X원우#THISMAN
The merchandise for the anniversary includes necklaces paired with charms, with each charm representing a different member of SEVENTEEN. While some designs, like S.Coups' cherry and Woozi's music note, align with the members' characteristics, others have sparked controversy.
boycotting aside i really can’t believe how easily soul-less hybe has made svt’s merch to be in recent years…constantly churning out random merch that feels disconnected to svt’s identity, refusing to use colors and characters that mean a lot to the fandom and svt…just evil https://t.co/cbocGiUKdi
— ❔ (@soup4cat) May 21, 2024
boycott aside, you guys can’t let consumerism get to you this bad to the point where you’re buying boring ass merch with questionable design choices 😭 https://t.co/TBTzmHQug8
— lee chan’s lawyer 𖦹 (@ohmysnoopy) May 21, 2024
SEVENTEEN 9th Anniversary Merch. 'ALWAYS'
— HYBE MERCH (@HYBE_MERCH) May 22, 2024
Concept Film
🩵 상품 공개: 2024. 05. 23. 6PM(KST)
📅 판매 오픈: 2024. 05. 24. 6PM(KST)
📍 @weverseshop#SEVENTEEN #세븐틴#SVT_9th_Anniversary pic.twitter.com/5i8RmoubSp
SEVENTEEN 9th Anniversary Merch. 'ALWAYS'
— HYBE MERCH (@HYBE_MERCH) May 22, 2024
Concept Photo
🩵 상품 공개: 2024. 05. 23. 6PM(KST)
📅 판매 오픈: 2024. 05. 24. 6PM(KST)
📍 @weverseshop#SEVENTEEN #세븐틴#SVT_9th_Anniversary pic.twitter.com/t20oqnlyEp
Many netizens have criticized the designs as "cheap" and "uncreative," expressing concerns that they lack the depth and connection to SEVENTEEN's identity that fans have come to expect. Furthermore, some designs, such as Vernon's UFO and Mingyu's french fries, have been singled out as particularly problematic.
I still don't know if i'll laugh or cry. Mingyu said to stop the potato jokes, carats defending him from people still making that joke and here comes the anniv merch assigning him with Fries 😭 pic.twitter.com/pNWr4KSsGG
— ee 🍒🍓 SEE YOU IN OCTOBER SVT!! (@threefire_signs) May 22, 2024
The choice of a french fries charm for Mingyu has ignited outrage among fans. Mingyu has previously expressed discomfort with jokes about potatoes, making this design choice tone-deaf and insensitive to his feelings. Netizens argue that HYBE should have consulted the members and fans to create more meaningful and respectful designs.
CARATs feel that HYBE's approach to the anniversary merchandise reflects a disconnect from SEVENTEEN's image and identity. Many believe that the designs are merely a cash grab, lacking the thoughtfulness and creativity that fans deserve.
Read also: SEVENTEEN Cancelled by K-CARATs for Continuously 'Deceiving' Fans: 'They should all enlist...'
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Written by Cassidy Jones.