NewJeans sparked divided reactions with their latest move amid their ongoing feud with ADOR and HYBE Labels.
Ever since the members (Minji, Hanni, Haerin, Danielle, and Hyein) unilaterally terminated their contracts with ADOR, they have been handling their schedules independently, a decision that distances them from their former agency.
One significant step was launching the group's separate Instagram account, @jeanzforfree, which is entirely operated by the members themselves, and is outside ADOR or HYBE's reach.
READ MORE: NewJeans Refuses to Rejoin HYBE and ADOR After Alleged Betrayal: 'Secretly Met Some of Our Parents'
The members use this platform to post daily updates and connect with their devoted fans, Bunnies.
However, some fans were left scratching their heads over the group's latest post.
On the platform, NewJeans shared a post containing a party popper emoji against a bright all-yellow backdrop. In the caption, the members announced a two-day contest for Bunnies, inviting them to unleash their creativity by proposing temporary group name suggestions.
"Bunnies! We are going to have a two day contest for a new activity to find a temporary group name that we will use for a certain period of time," NewJeans shared.
"Please participate in the comments!" the group added.
"Bunnies, tell us many good names and we will choose! This is so exciting."
Fans were more than willing to give out their witty ideas in the comments section, with some pitching out names such as "JeanZ," "Everjeans," and "Denim Dream."
However, on X (formerly Twitter), some netizens couldn't help but wonder about NewJeans' game plan, highlighting uncertainty in their future as a group. They also believed that doing such a move would only prolong their already tense conflict with ADOR.