K-pop group NewJeans is now rebranding to NJZ and is set to perform under their new name at ComplexCon in March.
In a statement, the girl group's parents collectively accused the media of printing misinformation.
A resurfaced ad campaign revealed that the brand had scrubbed the group's branding.
After seeking suggestions from fans about temporary group names, NewJeans is facing another callout from ADOR.
NewJeans has asked fans to suggest temporary names for the group amid their ongoing feud with ADOR and HYBE, a move that drew mixed reactions from netizens.
The quintet accused the label of trying to abandon them by giving them a "long-term vacation."
Fans were enraged by a report claiming that NewJeans' dormitory room was inspected by a HYBE employee, who was also equipped with a body-cam.
The label emphasized their intention to "continue working" with the girl group.
In texts acquired by a Korean outlet, former ADOR CEO Min Hee Jin was found to have instigated the investigation against HYBE executives.
The chairman accused Min of attempting to found a new company to exclusively sign the girl group.
South Korea's immigration department is set to act pending the settlement of NewJeans' contract proceedings.
Min is currently entangled in a contract battle with HYBE and girl group Jeanz.
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The label cracked down on altered pornographic images of the members spread on the internet.
NewJeans sparked complaints as they promoted under their new handler @jeanzforfree after leaving ADOR.
VOGUE's latest photoshoot of NewJeans trended for using the members' names, which hints at the idols' independent venture.
Bunnies were satisfied by the wordplay used and the possible meaning of NewJeans' prospective new group name.
The association urged the girl group to return to ADOR.
The association also urged NewJeans to return to their label.
The label placed the manager on administrative leave and threatened legal action.