Dunkin Donuts blackface advertisement causes the company to apologize for its campaign promotion in Thailand for a chocolate flavored doughnut. VIEW Pic here

The Dunkin Donuts blackface advertisement caused criticism because the woman modeling the black doughnut was painted in black, as was her hair. Human Rights Watch called the advertisements "bizarre and racist."

The chief executive of the Dunkin Donuts in Thailand initially defended the campaign for the blackface advertisement, but the U.S. headquarters quickly followed up with an apology.

"We are working with our Thailand franchisee to immediately pull the ad. DD recognizes the insensitivity of this spot," Dunkin' Donuts said in a tweet posted on its official U.S. website after complaints erupted on Twitter, in a variety of blogs and in mainstream American media.

The outcry and criticism worked because the ad no longer exists.

"It's both bizarre and racist that Dunkin' Donuts thinks that it must color a woman's skin black and accentuate her lips with bright pink lipstick to sell a chocolate doughnut," Phil Robertson, the deputy Asia director for Human Rights Watch told FOX news. "Dunkin' Donuts should immediately withdraw this ad, publicly apologize to those it's offended and ensure this never happens again."

Someone came out and defended the advertisement. He has a close relationship to the person portrayed in the poster.

"Not everybody in the world is paranoid about racism," Salhani, a Lebanese expatriate in Thailand who said his teenage daughter was the model featured in the campaign told FOX News. "I'm sorry, but this is a marketing campaign, and it's working very well for us."