LeBron James could not get back in the game, as the Heat blamed the heat in the AT&T Center for their loss. But LeBron James actually got cramps, and according to sports experts, hydration is one of the main factors.

When it comes to hydration, sports drink giant Gatorade practically built its entire pitch on sustaining athletes-and perhaps NBA players most of all. Thus, it was quite an embarrassment to see the best player in the league succumb to cramps which apparently were brought about by dehydration.

ESPN reports: "Gatorade, which has been the official sports drink of the NBA since 1984, making it the league's longest-standing sponsor, has its name on cups, coolers and its product on the podium for every postgame press conference.

But, as fans questioned if the sports drink could have helped James, whose cramping resulted in him sitting out the final 3 minutes and 59 seconds of Game 1 of the NBA Finals, Gatorade fired back on its Twitter feed, pointing out that James endorsed the competitor, Powerade."

Indeed, it was promptly pointed out by Gatorade that LeBron James is the spokesperson for their biggest rival, Powerade.

@LazyBumDrew we were waiting on the sidelines, but he prefers to drink something else.

— Gatorade (@Gatorade) June 6, 2014

@ryanbkoo The person cramping wasn't our client. Our athletes can take the heat. — Gatorade (@Gatorade) June 6, 2014

Consistency, unselfishness and a drive to succeed. Congrats @KingJames on 4,000+ points and 1,000+ assists in the post-season. #powerthrough

— POWERADE (@POWERADE) June 6, 2014

Eventually, Gatorade apologized:

Gatorade apologized Friday for the comments and also deleted the tweets. The only tweet that Gatorade left on its feed related to the matter Friday had been posted late in Game 1, saying, 'With a game this hot, we're right at home.'

'Our apologies for our response to fans' tweets during (Thursday) night's Heat vs. Spurs game. We got caught up in the heat of the battle. As a longtime partner of the Miami Heat, we support the entire team.'

But there is one thing that ESPN points out amid this overblown frenzy:

"While Gatorade took shots at Powerade, whose current tagline using James is 'Got what it takes to keep up?,' the truth is James actually drinks Gatorade on the bench. He takes the label off and uses blank white towels that don't have the Gatorade logo on them so as not to overtly endorse his competitor."

So should we still blame Powerade or Gatorade? Or the AT&T Center Maintenance? Someone should be blamed for the Miami Heat loss-except the Miami Heat.