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• aespa Revealed to Have Been Signed on as Givenchy Brand Ambassadors Before Their Debut

  During the "World Cultural Industry Forum (WCIF)," it was revealed that aespa was selected as brand ambassadors for Givenchy even before they debuted. Keep on reading for all the details!

  07.01.21 | 11:37PM EDT

• Former Idol Manager Names NCT as the Most Handsome Boy Group, Ten as the Top Male Visual Idol

  A former idol manager revealed in an interview that NCT is the most handsome boy group in real life, and Ten is the most good-looking. Do you agree? Keep on reading to see what else he has to say!

  06.29.21 | 9:48PM EDT
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  aespa Reveals Their Fashion Role Models in Interview with DAZED Magazine

  DAZED Magazine recently sat down with the four members of aespa for an interview. There, the girls revealed who their fashion role models are. Keep on reading to find out who they selected!

  06.29.21 | 9:05PM EDT

• SHINee Key Reveals Lee Soo Man Praised His Cover of aespa’s ‘Next Level’

  During a recent V Live, SHINee Key revealed that his cover of aespa's "Next Level" earned him praises from SM Entertainment founder, Lee Soo Man. Keep on reading for all the details!

  06.29.21 | 8:31PM EDT
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  Lee Soo Man Shares Promotion Plans for NCT Units for the Remainder of 2021

  Lee Soo Man shares what we can expect from the different NCT units this year. Lee Soo Man shares what we can expect from the different NCT units this year.

  06.29.21 | 8:10PM EDT
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  SM Entertainment's Lee Soo Man Shares Plan to Make a Hollywood Movie about aespa's Worldview

  aespa's unique universe might be presented in the big screen as SM Entertainment plans to create a Hollywood film.

  06.29.21 | 1:33AM EDT
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  Red Velvet Seulgi Named as the Global Ambassador for Salvatore Ferragamo

  Red Velvet member Seulgi has been named the global brand ambassador of Italian luxury brand Salvatore Ferragamo. Keep on reading for all the details.

  06.28.21 | 11:43PM EDT
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  From aespa to EXO to NCT Dream: What is the Connection of 'KWANGYA' and These Groups in SM Culture Universe?

  Fans are intrigued more than ever about the real meaning behind the word KWANGYA, and the role of the groups NCT U, EXO, aespa, and more in SM's Worldview.

  06.28.21 | 10:19PM EDT
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  Korean News Outlets Slammed for Excluding Giselle in aespa Group Photos

  South Korean media outlets draw flak for excluding aespa Giselle from group photos. Keep on reading for all the details.

  06.27.21 | 10:40PM EDT
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  ITZY Gifts aespa Drinks at 2021 Dream Concert

  ITZY showed their love for aespa by gifting them drinks at this year's Dream Concert! ITZY showed off their love for aespa by gifting them drinks at this year's Dream Concert.

  06.27.21 | 8:40PM EDT
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  aespa Winter Surprises Fans with Her Slender Body

  aespa Winter is turning heads for her slim and slender physique. Keep on reading to see what people think of the idol's figure!

  06.25.21 | 8:22PM EDT
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  #DO_SOLOISCOMING: EXO D.O. to Release First Solo Album by End of July

  According to an exclusive report from SPOTV News, EXO D.O. will release his first solo album by the end of July.

  06.24.21 | 10:11PM EDT

• SHINee Key Reveals He Has Never Met aespa

  SHINee Key recently confessed that he has nevet met aespa, one of his junior artists in SM Entertainment. Keep on reading for more info!

  06.24.21 | 9:22PM EDT
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  SM Entertainment Slammed for Allegedly Sexualizing Office Workers in New aespa ‘Next Level’ Dance Practice

  SM Entertainment is currently under fire for supposedly sexualizing office workers in latest aespa "Next Level" dance practice.

  06.24.21 | 8:25PM EDT

• SM Entertainment Partners With KAIST for Joint Research on Metaverse

  SM Entertainment is partnering up with KAIST to research about metaverse! SM Entertainment is partnering up with KAIST to research about metaverse! Keep on reading to know more.

  06.24.21 | 11:37AM EDT
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  aespa 'Next Level' Surpasses BTS 'Butter' on MelOn 24Hits, Sets Multiple Records

  aespa "Next Level" has dethroned BTS' "Butter" on MelOn 24Hits! aespa Next Level has once again reached a new peak on MelOn 24Hits, surpassing BTS' smash hit "Butter.

  06.21.21 | 9:27PM EDT
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  Former S.E.S Eugene Reveals How She Got Scouted by SM Entertainment + Pre-Debut Stories

  Idol turned actress Eugene is living proof that one huge fangirl can become an idol, too! Read her story on how she was scouted by SM Entertainment!

  06.21.21 | 2:40AM EDT
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  Chinese Influencer Garners Attention Due to Uncanny Resemblance to Red Velvet Joy

  A popular Chinese influencer is turning heads due to her uncanny resemblance to Red Velvet member Joy!

  06.17.21 | 1:28AM EDT

• aespa Karina Stuns Fans with Her Bare-Faced Beauty in Behind-the-Scenes Video

  aespa Karina looks absolutely gorgeous without makeup! aespa Karina looks absolutely gorgeous without makeup! (Photo : Instagram: @aespa_official) aespa Karina Stuns Fans with Her Bare-Faced Beauty in New BTS Clip On June 14, aespa's management company, SM Entertainment, uploaded on the group's official Youtube channel a behind-the-scenes video of "Ep.

  06.16.21 | 8:49PM EDT

• Which Major Entertainment Company Ranks No. 1 in Terms of Market Cap? See Market Value of HYBE and the 'BIG 3'

  Among SM, YG, JYP, and HYBE, which entertainment company do you think has the highest market value? Among SM, YG, JYP, and HYBE, which entertainment company do you think has the highest market value? On June 16, entertainment industries and the Korea Exchange disclosed the market capitalization of HYBE as well as the "Big 3" (Entertainment Company of SM, YG, and JYP ).

  06.16.21 | 4:39AM EDT