In a remarkable turn of events for the K-pop industry, the soon-to-debut rookie girl group MADEIN makes headlines long before their official debut.
The group, slated to debut under 143 Entertainment later this year, has already amassed an impressive roster of potential brand endorsements.
MADEIN, which unveiled its seven-member lineup earlier today via social media, has already secured a staggering 10 potential brand advertisements.
This includes four confirmed deals, three in the works, and three still negotiating.
If the latter three deals come through, MADEIN will join the ranks of rookie groups making waves before even stepping onto the stage.
The buzz surrounding MADEIN is no surprise, given the high-profile members that make up the group.
The lineup features several familiar faces from 143 Entertainment's previous girl group, LIMELIGHT.
The returning members, MiU, Suhye, and Gaeun, are well-known within the industry and bring established fan bases to their new venture.However, two of the newest members are making the real headlines: Mashiro and Yeseo. .
Formerly part of the popular girl group Kep1er, Mashiro and Yeseo gained significant attention through their participation in the survival show Girls Planet 999.
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Their return to 143 Entertainment and inclusion in MADEIN is expected to bolster the group's appeal further, leveraging their existing global fanbase.
Joining Mashiro and Yeseo are Serina and Nagomi, both of whom rose to prominence through the Japanese survival show Produce 101 Japan.
With three Korean members and four Japanese members, MADEIN offers a unique blend of cultural influences that enhances its marketability.The group's rapidly growing social media presence, with over a quarter of a million Instagram followers, also plays a key role in attracting brands.
The combination of well-known members and a strong online following has made MADEIN a highly desirable partner for advertisers looking to reach a broad audience.This trend of rookie groups securing significant brand deals is becoming increasingly common.
Earlier this year, Brave Entertainment's new girl group Candy Shop made headlines with nine brand deals before their official debut, highlighting a growing trend of pre-debut endorsements for new acts.
KpopStarz owns this article.
Written Cassidy Jones.