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The Korean Business Research Institute unveiled the brand reputation rankings of girl groups in January 2025, showcasing BLACKPINK's star power as they once again reigned supreme—even during their hiatus.
The quartet (Jisoo, Jennie, Rosé, Lisa) garnered a reputation index of 10,162,333, a 24% decrease from their December 2024 index, as per the analysis.
BLACKPINK COACHELLA WEEK 2 BEHIND PHOTO
— BLACKPINKOFFICIAL (@BLACKPINK) April 28, 2023
#BLACKPINK #블랙핑크 #COACHELLA #WEEK2 #BEHIND #PHOTO #YG pic.twitter.com/vetGN9SrGW
Despite the drop, the girl group still managed to claim the top spot, with the help of the keywords "APT.", "Rosé," and "Billboard." The "Pink Venom" singers' highest-ranking related words were "all-kill," "surpass," and "record."
The girl group also earned 92.89% of positive reactions for this month.
Rosé's recent success from her collaboration with Bruno Mars, as well as her solo album "rosie" release, evidently became the driving force behind the group's re-domination on the reputation chart, which has been unchallenged since November 2024.
Moreover, BLACKPINK is reportedly making a comeback this year, set to release a full album and embark on a world tour following their two-year break.
BLINKs (BLACKPINK's fandom) also await Jisoo's acting return and rumored music comeback in February after her three fellow members' solo works last year.
보법 달랐던 #에스파 의 2024년 결산, 첫 정규∙업그레이드된 ‘쇠 맛’∙3연타 히트#Supernova ∙ #Armageddon 으로 열고 #Whiplash 로 닫았다
— aespa (@aespa_official) December 27, 2024
2025년에도 이어질 역대급 커리어 하이 기대!https://t.co/FOBEGQVlvv#aespa #æspa #에스파#Armageddon #aespaArmageddon#Supernova #aespaSupernova… pic.twitter.com/NTGIoQuBKz
Meanwhile, aespa (Karina, Winter, NingNing, Giselle) came in strong as the #2 most popular girl group, earning a total of 6,400,635 reputation index, a 39.90% increase from their December score. The "Supernova" hitmaker has been steadily ranking second since October.
On January 11 and 12, the SM Entertainment girl group dazzled in their performance of f(x)'s "Rum Pum Pum Pum" at the SMTOWN Live 2025 in Seoul. MYs (aespa's fans) are now buzzing in anticipation of a higher ranking for the quartet in February.
#aespa in SMTOWN LIVE 2025 @ SEOUL DAY 1#aespa #æspa #에스파#SMTOWN #SM_30thAnniversary#SMTOWN2025 #SMTOWN2025_SEOUL#SMTOWN_LIVE #SMCU pic.twitter.com/ZjFpq5PmvA
— aespa (@aespa_official) January 11, 2025
Here are the "Top 30 Most Popular Girl Groups" of January 2025:
- BLACKPINK
- aespa
- IVE
- (G)I-DLE
- TWICE
- LE SSERAFIM
- OH MY GIRL
- Red Velvet
- BABYMONSTER
- NMIXX
- Apink
- izna
- STAYC
- H1-KEY
- ILLIT
- MAMAMOO
- FIFTY FIFTY
- Dreamcatcher
- WJSN
- Girl's Day
- tripleS
- ITZY
- Kep1er
- cignature
- KISS OF LIFE
- KATSEYE
- VIVIZ
- LOONA
- woo!ah!
- Candy Shop