Today, Samsung is undeniably the world's top phone manufacturer, and it continues to demolish any hopes of Apple to bounce back as far as market sales and shares are concerned. But the Korean company is not doing it the easy way. 

Time and again, Samsung Electronics has proven that innovation can outsell style and branding, as it continues to soar the charts in smartphone sales. According to BGR, the company shipped between 72 and 76 milllion units across the world, and outsold its bitter rival Apple that only shipped 31.2 million units. 

In its past flagship releases, Samsung has not been afraid to go beyond boundaries, releasing bigger, larger and faster smartphones to raise the bar. On the other hand, Apple remained modest in providing new features, and oftentimes it only includes a few tweaks in the operating system to keep consumers interested. 

According to the data from Strategy Analytics, Samsung continues to dominate the Chinese market last quarter, shipping over 15.3 units to make up 19.4 percent of the market. Meanwhile, Apple's grip on China continues to slip as its market share fell to 4.3 percent. 

Apple is launching two new phones this fall, the iPhone 5S and the cheaper iPhone 5C. With these new releases, the billion-dollar company is hoping to get more traction in the Chinese market which is dominated by local brands which use the Android platform.