The Google Glass’s specs were meant to be deciphered only by the tech elite and early adopters from day one, thanks to its $1,500 price tag. But it looks like not only the influential technorati’s are getting their hands on the gadget and loving it.

In a report by Mashable, Vogue’s prestigious and highly anticipated September issue, the magazine’s second biggest issue in the publication’s history, features a 12-page editorial in which all of the models don outfit-matching AR glasses.

The spread was photographed by Steve Klein with Robert Bruno’s futuristic Steel House as a focal point of the feature. In addition to wearing the AR lens, the models in the editorial sport minimalist fall-weather coats in bright hues that pop against the barren landscape.

According to Mashable, this is not the first time Glass has been used in the world of fashion. Project Runway judge and Creative Director of Marie Claire, Nina Garcia recently announced that she will be streaming shows at New York Fashion Week via her Google Glass. The footage will be available across a host of platforms including Vince, Twitter, Facebook, Instagram and Marieclaire.com. Her coverage of the be the first time Glass will be used for such an important fashion event.

Glass will hit stores at a $299 price range

Tech blog Geek reported that once Google Glass hits retail shelves, it’s expected to be priced at $299.

The tech-focus website says that such pricing could make Glass a hit to consumers. The price has yet to be confirmed, but it came from at least one tech researcher using industry insider information and common sense, according to Geek.

It should be easy for Google to sell Glass at the said price tag. Aside from the rumored consumer-friendly price scheme, Google is also trying to design its frames to appeal to a wider, more style-conscious consumer base, reported Mashable. Earlier this year, the tech giant worked with eyewear startup Warby Parker to help design Glass.

Bad reviews and privacy issues

Most of the initial reviews on the Glass are focused on its physical look and not its functionality, and according to Firmology, the reviews are rarely glowing. Some of the not-so flattering comments on the device are: the touch pad makes one leg much chunkier than the other, the display sits right where people tend to look when they are paying attention to you, and the lack of lenses is reminiscent of lens-less plastic frames.

The privacy outcries concerning the Glass must also be noted. Before the AR lens had a bigger release for early adopters, a number of strip clubs, casinos, parks and banks have said that they will not allow Google Glass to be used in their premise.