Blackberry Z10 review: Specs of the 4.2-inch smartphone by Blackberry powered by its BB10 software include a dual-core processor, a 1280 x 768 display and 2GB of RAM. The handset, which is rebranding the image of the Ontario-based company, has been a success but the lack of app support for the unit is an issue.

In terms of direct competition, the price of the Blackberry Z10 goes head to head with the Nokia Lumia 525, iPhone C, and Samsung Galaxy S4 Mini.

It is important to note that compared to iOS, Android and even Windows Phone, the adapters for the BB10 software is far less. In a 3Q 2013 study by Developer Economics, it shows that BlackBerry 10 only has 14% of North American developers engaged with the platform compared with 17% for Windows Phone, 62% for iOS, and 67% for Android. The overlaps are for developers who use multiple platforms.

The Blackberry Z10, which was launched last year according to Phones Review U.K., was on sale in India a few weeks ago. The unit’s price was cut to RS 17,990 (est. $299) at one point. The price slash was a deduction of up to 60% on the handset’s initial selling price in the country. The gadget review site said that the “low price obviously saw a rush to pick one up with stocks quickly running dry.”

But a quick look at Amazon.com, the price is now at $200, officially making this handset a bargain and budget-friendly unit. It is nearly competing with the $178 Android-powered budget device, Moto G, in terms of price.

Phone Arena said that the BB10, which is running the Blackberry Z10 is a “true multitasking system.” The site noted that like Android, everything remains how you left it, or moves under the hood.

A review by TechRadar noted that the Blackberry Z10 is great for web browsing, has expandable storage, a decent camera and has a famous messaging hub.