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Prior to the rise of K-pop and Hallyu, the fashion industry rarely selects Korean celebrities much more a K-pop idol to represent the top luxury brands. However, with the skyrocketing influence and power of K-pop groups and idols throughout the world, the following fashion houses and companies noticed these following personalities and made them their Korean and global ambassadors!
It appears EXO member Kai has snagged himself a cosmetics deal! The idol is reported to be Bobbi Brown's first-ever male muse.
On October 6, Tuesday, Korean netizens shared some scans from BLACKPINK's "THE ALBUM" photobook. In the post, they praised said photobook for being the "best one in history", praising how nicely the girls were photographed. The post has since gone viral on the online community forum, with people agreeing with the original poster.
On the recent poll from Naver that circulated on various social media platforms, Korean netizens chose the K-pop female groups of all time, which debuted from 2007 up to 2020. There are 29 female idol groups who were selected and they were ranked through six levels.
Jimmy Choo is the contemporary fashion house that defines the odds of fashion by creating its name from purses and footwear products. The brand offers glamorous and exclusive shoe designs giving elegant looks to the modern woman.
A sweatshirt is no longer post-workout attire anymore because it can be worn for basically any occasion. You can wear it when going for a hike, when working out in the gym, when watching your favorite movie on Netflix, enjoying wine by the fire, etc.
On Tuesday, top luxury and French brand Celine introduced BLACKPINK Lisa as Celine’s official global ambassador starting this 2020 F/W season! Lisa is considered a celebrity who has consistently formed a deep bond with Celine.
Prada has announced that Red Velvet's Irene and EXO's Chanyeol, both from SM Entertainment, are their new brand ambassadors. Alongside their reveal, they unveil a sensuous fashion film, and shots from a photoshoot of them dressed in the Prada 2020 F/W Collection, which can be found in Vogue Korea.
In an interview with ELLE Magazine, the first BLACKPINK member to sign with YG Entertainment, Jennie, revealed her first impression of her fellow members.
It is not a surprise to any K-Pop fan that idols use hair color to express themselves quite often. Often, they even have to dye their hair twice in the same week. Even though this might damage the hair, the idols go through regular haircare treatments to make sure that their hair is intact and beautiful as ever.
An essential component of K-Pop is concepts, and K-Pop can get creative and innovative with these concepts - starting from horror to sci-fi to food-related concepts, K-Pop has it all.
On September 10, GQ partnered up with BTS and revealed their video "BTS Breaks Down Their Style Heroes". Curious to know who they chose? Keep on reading!