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• BIGBANG G-Dragon Proves His Wide Influence as NIKE's 'Valentine's Day' Air Force 1 Sees Increase in Resale Prices

  Nike recently launched a new collection in celebration of Valentine's Day, and one of the varieties saw a hike in its resale prices thanks to BIGBANG G-Dragon. Continue reading to know why.

  02.16.21 | 1:21AM EST
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  ASTRO Cha Eun Woo is the New Face of Philippine Company FRONTROW

  FRONTROW released a new commercial featuring ASTRO member Cha Eun Woo, announcing the idol-actor as the new face of the brand!

  02.10.21 | 10:16PM EST

• BTS and BLACKPINK Selected as Brand Ambassadors for Indonesian E-Commerce Company Tokopedia

  Indonesia's largest e-commerce company, Tokopedia, announced BTS and BLACKPINK as their newest brand ambassadors!

  01.26.21 | 9:15PM EST

• #SmartBTS: BTS Announced as New Ambassadors for Philippine Telco Giant SMART

  K-pop powerhouse BTS joins the "power couple" Son Ye Jin and Hyun Bin as the new ambassadors for SMART Communications, one of the biggest telecommunication companies in the Philippines!

  01.18.21 | 7:28PM EST

• EXO Sehun Chosen As The New Face of Dior Men

  Sehun bagged another luxury brand under his career to date after he has been decided to be the new face of Dior Men! In his recent pictorial, the EXO member displayed impeccable appeal and fashion sense that will catch people's attention.

  10.20.20 | 3:06AM EDT

• BLACKPINK Lisa is The Newest Global Ambassador for MAC Cosmetics!

  Lisa x MAC Cosmetics is finally official! After rumors and speculations that Lisa will be the newest global ambassador of the Canadian cosmetics brand, MAC Cosmetics, the company confirmed the news via its official site and social media platforms!

  10.18.20 | 9:57PM EDT
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  These K-Pop Idols Are The Global and Korean Ambassadors of The Top 15 Luxury Brand Fashion Houses

  Prior to the rise of K-pop and Hallyu, the fashion industry rarely selects Korean celebrities much more a K-pop idol to represent the top luxury brands. However, with the skyrocketing influence and power of K-pop groups and idols throughout the world, the following fashion houses and companies noticed these following personalities and made them their Korean and global ambassadors!

  10.14.20 | 8:28PM EDT

• BLACKPINK Lisa is Now The First Official Global Ambassador of Luxury Brand Celine!

  On Tuesday, top luxury and French brand Celine introduced BLACKPINK Lisa as Celine’s official global ambassador starting this 2020 F/W season! Lisa is considered a celebrity who has consistently formed a deep bond with Celine.

  09.22.20 | 8:43PM EDT
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  Baskin-Robbins Korea Unveils TVC Featuring BTS as Its New Brand Ambassador

  BTS is taking a new leap as brand ambassadors for the world-famous ice cream brand, Baskin-Robbins. On July 24, Baskin-Robbins Korea launched the TV commercial "[Baskin-Robbins X BTS] Bangtan is Baskin-Robbins Launch TVCF" on its official YouTube channel.

  07.25.20 | 9:33AM EDT
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  BLACKPINK Lisa Appointed as Ambassador for BVLGARI

  On July 24, BLACKPINK's Lisa has been selected as an ambassador for BVLGARI, a luxury brand that represents Italy and is famous for its watches, jewelries, and luxury goods. In their announcement, the fashion brand said that Lisa's image as a "fashion icon fit well with the brand identity."

  07.24.20 | 3:30AM EDT

• These Female K-pop Idols Flaunt Dior Bobby Bag + How Much Does it Cost?

  BLACKPINK's Jisoo, Bae Suzy, and Somi updated their respective Instagram accounts, clad in the same Dior sling bag. Apparently, these three ladies are the brand ambassadors of the signature brand. Based on the official website of Dior, the design is between USD 2,900 and USD 3,900.

  06.12.20 | 1:17AM EDT

• BLACKPINK Lisa Rumored To Endorse Another Smartphone Brand

  Lisa has been closing brand deals left and right, and now, she is speculated to become the ambassador of a famous smartphone brand! According to rumors, several bloggers on Weibo have said that the next VIVO ambassador to be announced on June 13 is none other than Lisa of BLACKPINK.

  06.10.20 | 4:06AM EDT