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• BLACKPINK Jisoo a Visual Flower in New Update: Is She Hinting Another Project With Dior?

  On May 26, fans were stunned by the beauty of BLACKPINK's main visual, Jisoo, following her new Instagram update. In her photos, the female idol, who is the beauty ambassador for Dior in Korea, posed prettily with Dior's perfume and bouquet in her arms, which were gifted to her by the high-end luxury brand.

  05.26.20 | 4:45AM EDT

• BLACKPINK Lisa Hailed as New Spokesperson for Chinese Yogurt Brand + Rising Popularity in China

  BLACKPINK Lisa is the newest spokesperson of Zhenguoli Yogurt drinks! On May 20, the brand company welcomed the female idol through an official announcement posted on their Weibo account.

  05.20.20 | 10:46PM EDT

• "ConverSeulgi": Red Velvet Seulgi Customizes "Trolls" Converse Sneakers

  Red Velvet's Seulgi's "Trolls" promotion elated Converse enthusiasts after she updated her Instagram May 19, customizing Converse sneakers with the animated characters! Currently, her post is liked by over 800k Instagram subscribers. Her fellow Red Velvet girls, Yeri and Joy, left their comments of excitement, too!

  05.19.20 | 10:46PM EDT

• UPDATE: P&G Confirms BLACKPINK Lisa as Newest Downy Spokesperson

  Finally, Procter & Gamble revealed their newest Downy brand spokesperson! On May 7, Downy China's official Weibo page hinted about their new endorser. And now, fans might be hoarding the product as one of the leading international brands P&G finally divulged the mystery girl who will represent their product, Downy.

  05.20.20 | 10:27PM EDT
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  Yeri Stuns on The Cover of Dazed Korea + Talks About Red Velvet and Personal Style

  Yeri is a spring goddess in her latest Instagram photos from her pictorial with Dazed Korea. The Red Velvet singer is none other than the magazine's cover girl for its May issue.

  04.29.20 | 2:13AM EDT
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  CHECK THIS OUT: EXO's Baekhyun is The New Face of the Cosmetic Brand TirTir

  EXO's Baekhyun is the newest ambassador for TirTir! On April 28, globally famous cosmetic brand TirTir welcomed Baekhyun as their new model. In an official announcement, TirTir described their new muse as "the best model to enter the global market."

  04.28.20 | 11:18PM EDT
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  Look! Jennie Kim's ‘Jentle Home’ Eyewear Collection is Now Available

  Singer and rapper Jennie Kim collaborated with Gentle Monster, an elite brand of eyewear, in the project "Jentle Home" and the products are now officially available!

  04.21.20 | 7:23AM EDT
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  G-Dragon Confirmed as Chinese Brand's Endorser. Is He Leading The Lifting of "Hallyu" Ban in China?

  On April 13, fans were delighted after Nongfu Springs, a Chinese beverage brand, posted a teaser on its official social sites, introducing their new commercial model who's none other than BIGBANG's G-Dragon!

  04.14.20 | 10:39PM EDT
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  Which Hairsyle Does Heechul Rock The Most With His Blonde Hair: Straight or Curly?

  Hygiene brand Whia announced on Friday that they have officially selected "Clean King" Super Junior's Kim Heechul as their first brand model. Expect to see the K-pop star on the brand's campaigns, including TV ads.

  03.27.20 | 5:12AM EDT
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  EXO’s Kai Serves Visuals as the First Korean Global Ambassador for GUCCI + Retro-Inspired Photos Released

  EXO's Kai travels back in time by serving his luxurious visuals with his newly released photos by GUCCI. The luxury global brand revealed the inspiration of the new short film and photoshoot in collaboration with the supergroup's main dancer and their global ambassador.

  03.11.20 | 11:23PM EDT
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  BTS x FILA Items are Now Available in Taiwan

  The global K-pop group,BTS, in collaboration with FILA, launches their early spring products featuring a limited number of clothes and shoe collection. This is in synchronization of their special year, wherein the group celebrates their "seventh year of seven people."

  03.08.20 | 10:13PM EDT
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  This 36-year-old K-pop Idol is Amazing Everyone with His Physique and Abs

  A photo of the popular Korean pop idol is making everyone drool over his newly released pictures in which he flexes his incredible physique, including his six-pack abs.

  03.05.20 | 6:26PM EST